Sports

Two-Part Sunday Night Football Viewership Release

Two-Part Sunday Night Football Viewership Release

New York, NY and Los Angeles, CA

Cowboys-Redskins is most-watched and highest-rated NBC regular season primetime game ever. 30.3 Million and 17.0 rating top all NBC regular-season primetime NFL games. Cowboys-Redskins is most-watched and highest-rated NFL game this season. Most-watched NFL regular-season primetime game in 16 years. Highest-rated NFL regular-season primetime game in 15 years.

The Cowboys-Redskins Sunday Night Football game on NBC is now the most-watched and highest-rated NFL regular-season primetime game ever on NBC, the most-watched NFL regular-season primetime game on any network in 16 years, and the highest-rated and most-watched NFL game this season, according to official national data released today by The Nielsen Company.

Sunday’s game on NBC, in which the Redskins defeated the Cowboys, 28-18, to win the NFC East in America’s game of the week, was seen by 30.3 million viewers, 10 percent higher than last year’s Week 17 game (Cowboys-Giants, 27.62 million), which was also a win-and-in game to determine the winner of the NFC East, and the previous most-watched NBC regular-season primetime NFL game. It also topped the 28.7 million for the Redskins-Cowboys Thanksgiving Day game on Fox, which had been the most-watched NFL game on ANY network this season. 

Other Viewership and Ratings Notes for Cowboys-Redskins:

  • Most-watched regular-season primetime game on ANY network in 16 years (Packers-Cowboys, 31.5 million, Nov. 18, 1996 on ABC).
  • Most-watched NFL primetime regular-season final game in 18 years (32.0 million for 49ers-Vikings, Dec. 26, 1994 on ABC).
  • Most-watched Cowboys-Redskins regular-season primetime game in 19 years (31.1 million on Sept. 6, 1993 on ABC).
  • The Cowboys-Redskins game received a 17.0 national household rating and a 27 share, up eight percent from last year’s Week 17 game (Cowboys-Giants, 15.7/25), making it the highest-rated Sunday Night Football broadcast ever.
  • The two highest-rated NFL games this season are Sunday’s Cowboys-Redskins game and the Sunday Night Football Week 1 game (Steelers-Broncos, 16.5/26).
  • Cowboys-Redskins game is most-watched television program on any network (not including the London Olympics) since the Academy Awards (39.3 million on Feb. 26, 2012).

MOST WATCHED NFL REGULAR-SEASON PRIMETIME GAMES ON NBC:

1.

30.3 million

 Cowboys-Redskins

12/30/12 (Sunday Night’s Game)

2.

27.62 million

 Cowboys-Giants

1/1/12 (2011 SNF Week 17)

3.

27.57 million

 Steelers-Broncos

 9/9/12 (2012 SNF Week 1)

4.

27.5 million

 Vikings-Saints

 9/9/10 (2010 Thursday Night Opener)*

5.

27.1 million

 Saints-Packers

 9/8/11 (2011 Thursday Night Opener)*

6.

25.8 million

 Cowboys-Jets

 9/11/11 (2011 SNF Week 1)

7.

25.73 million

 Eagles-Cowboys

 12/12/10 (2010 SNF Week 14)

8.

25.68 million

 Vikings-Packers

 10/24/10, (Favre Return to Lambeau II)

9.

25.3 million

 Cowboys-Redskins

 9/12/10 (2010 SNF Week 1)

10. 

24.8 million

 Giants-Cowboys

 9/20/09 (Cowboys Stadium Debut)

* NFL Kickoff Games

HIGHEST-RATED NFL REGULAR-SEASON PRIMETIME GAMES ON NBC:

1. 17.0/27

Cowboys-Redskins, 12/30/12

T2. 16.5/28

Vikings-Saints, 9/9/10*

T2. 16.5/26

Steelers- Broncos, 9/9/12

4. 16.0/26

Saints-Packers, 9/8/11*

5. 15.7/25

Cowboys-Giants, 1/1/12

6. 15.4/25

Vikings-Packers, 10/24/10

7. 15.3/25

Cowboys-Jets, 9/11/11

8. 15.2/24

Eagles-Cowboys, 12/12/10

9. 15.1/25

Giants-Cowboys, 9/20/09

10. 15.0/25

Cowboys-Redskins, 9/12/10

* NFL Kickoff Games

TOP 10 METERED MARKETS FOR COWBOYS-REDSKINS:

1. Washington D.C.

44.6/68

2. Richmond

42.8/60

3. Norfolk

37.1/53

4. Dallas

36.9/55

T5. San Antonio

28.4/44

T5. Austin

28.4/48

7. Albuquerque

27.6/41

8. Baltimore

23.9/35

T9. Greensboro

23.6/35

T9. New Orleans

23.6/32

# # #

PART II – SUNDAY NIGHT FOOTBALL ON NBC IS, ONCE AGAIN, PRIMETIME TELEVISION’S NO. 1 SHOW 

SNF is No. 2 Show Among Women 18-34 and No. 3 Show Among Women 18-49 

11 Games with More Than 20.5 Million Viewers 

Sunday Night Football on NBC finished this season as the No. 1 show in primetime (Viewers 2+, household rating, all key adult and male demos, based on Nielsen live + same day data). This marks the third straight fall season, and the only three times on record, that a sports series has been the most-watched show of the primetime TV season at the end of the NFL regular season. 

Last year, Sunday Night Football became the first sports series to be the No. 1 show of the entire primetime television season (September-May), and it is on pace to achieve that milestone once again.

SNF: NO. 1 PRIMETIME PROGRAM FOR SEASON: For the primetime television season (9/24/12-12/30/12), Sunday Night Football ranks as the most-watched show (persons 2+), the highest-rated show, and the No. 1 program across the key demographics of Adults 18-49, 18-34, 25-54 as well as Men 18-49, 18-34 and 25-54. 

  • Additionally, SNF is the No. 2 show among Women 18-34 behind only The Voice, and, No. 3 among Women 18-49 behind only The Voice and Big Bang Theory.

NOTE: The primetime television season began on Monday, Sept. 24 and does not include NBC’s Wednesday night opening game or the first three Sunday Night Football games of the season. Those four games averaged 23.5 million viewers.

SNF RANK AMONG PRIMETIME SHOWS (FULL TV SEASON):

2012

1st   (Through 12/30/12)

(Fall Season No. 1 Show)

2011

1st

(Fall Season No. 1 Show)

2010

3rd 

(Fall Season No. 1 Show)

2009

4th

(Fall Season No. 2 Show)

2008

8th

(Fall Season No. 5 Show)

2007

8th

(Fall Season No. 7 Show)

2006

9th

(Fall Season No. 7 Show)

SNF FINAL AVERAGE VIEWERSHIP: Sunday Night Football averaged 21.4 million viewers for the 2012 season, less than one percent below last year’s season average of 21.5 million. 

  • The 2010, 2011 and 2012 seasons of Sunday Night Football are the first three seasons that an NFL primetime package drew more than 21 million viewers since the 1994-1996 seasons of Monday Night Football on ABC.
  • The final average household rating of 12.8/20 (19 games) is on pace with the last two seasons of Sunday Night Football and just one-tenth off of last year’s 12.9/20.

SUNDAY NIGHT FOOTBALL ON NBC FULL SEASON:

YEAR

Viewers 2+       HH Rating/Share

2012

21.4 million, 12.8/20

2011

21.5 million, 12.9/20

2010

21.8 million, 13.0/21

2009

19.4 million, 11.7/19

2008

16.6 million, 10.2/16

2007

16.0 million, 10.0/16

2006

17.5 million, 11.0/18

NBC PRIMETIME GAMES WITH 20.5 MILLION-OR-MORE VIEWERS: This season, 11 NBC primetime NFL games surpassed 20.5 million viewers, tying 2010 for the most in NBC’s seven-year Sunday Night Football history. Last year there were 10 games to surpass 20.5 million. In 2009, there were seven games that surpassed 20.5 million viewers, and from 2006-2008 a total of six games reached that milestone.

SNF GAMES WITH MORE THAN 20.5 MILLION VIEWERS PER SEASON:

2012 – 11

2011 – 10

2010 – 11

2009 – 7

2008 – 2

2007 – 1

2006 – 3

MORE ARE WATCHING NFL FOOTBALL ON SUNDAY NIGHTS: In the seven years since the shift of the NFL’s premier primetime package from Monday to Sunday nights, Sunday Night Football is averaging 5.2 million more viewers (21.4 million) than the last season of Monday Night Football on ABC in 2005 (16.2 million). 

SUNDAY NIGHT FOOTBALL TOP 30 METERED MARKETS – FULL 2012 SEASON:

1. Milwaukee

22.1/33

2. New Orleans

20.9/29

3. Las Vegas

18.9/29

4. Richmond

18.8/28

5. Denver

18.7/32

6. Norfolk

18.2/27

7. Pittsburgh

18.0/28

T8. Dallas

17.1/28

T8. Albuquerque

17.1/26

T10. Baltimore

16.9/26

T10. San Diego

16.9/29

12. Indianapolis

16.7/26

13. Sacramento

16.4/27

14. Washington D.C.

16.1/27

15. Memphis

15.9/23

16. Houston

15.6/25

17. Nashville

15.3/22

T18. Atlanta

14.7/23

T18. Phoenix

14.7/24

20. Austin

14.5/24

21. Charlotte

14.4/23

22. Providence

14.3/23

23. San Antonio

14.2/22

T24. Boston

14.1/24

T24. Seattle

14.1/26

T24. Greensboro

14.1/21

27. Kansas City

13.9/22

T28. Philadelphia

13.8/21

T28. Jacksonville

13.8/21

T28. Dayton

13.8/21

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