Turner Broadcasting and Comcast Strike Deal on Stacking Rights and Dynamic Ad Insertion
Atlanta, GA and Philadelphia, PA
Xfinity TV Customers get current and past seasons of original programming from TBS, TNT, Adult Swim, CNN, Cartoon Network and truTV. Turner Networks to insert ads in Xfinity On Demand programming across all devices. (Pictured: TNT's upcoming series The Last Ship)
Turner Broadcasting System, Inc., and Comcast Corporation today announced an agreement that will provide Xfinity TV customers complete current and previous seasons of popular programming from Turner’s portfolio of networks including TBS, TNT, Adult Swim, CNN, Cartoon Network and truTV via Xfinity On Demand.
Additionally, the Turner networks will now insert dynamic ads in Xfinity On Demand programming on the TV, as well as on computers, tablets and smartphones via each company’s tv everywhere experiences. The offerings will be made available as inventory in time for the 2014-15 upfront.
"This new agreement expands our existing relationship with Comcast and furthers our combined commitment to provide the customers we both serve with more popular programming from Turner’s portfolio of leading networks," said David Levy, president of Turner Broadcasting System, Inc. "We all know viewing habits continue to evolve. VOD is a great way to help grow our audience and introduce new viewers to our programming and it also serves as another opportunity for advertisers with their targeted brand messages."
Beginning this summer, Turner will provide full current seasons of some of their most popular original series to Xfinity TV subscribers, allowing fans to catch-up and stay current on select series via Xfinity On Demand. New episodes of Turner’s popular entertainment, news, young adults and kids programming will become available the day after they premiere and remain up for the duration of the current season. Some of the shows that will be made available include:
· TNT’s Falling Skies, The Last Ship and Murder in the First
· TBS’s Deal With It and CeeLo Green’s The Good Life
· Cartoon Network’s Adventure Time and Regular Show
· Adult Swim’s Robot Chicken and Mike Tyson Mysteries
· CNN’s Anthony Bourdain Parts Unknown and Inside Man
· truTV’s Impractical Jokers and The Carbonaro Effect
"Comcast and Turner Broadcasting have a long-standing relationship built around bringing viewers all the content they want to watch, anywhere they want to watch it." said Matthew Strauss, Senior Vice President and General Manager, Video Services, Comcast Cable. "Xfinity On Demand is a go-to source for customers who want to catch-up and stay current on their favorite TV shows and the addition of Turner’s original programming only enhances the platform. With more than 400 million hours of total viewing each month, our platform also has demonstrated the ability to build new audiences, lift C-3 ratings, and provide a variety of new advertising opportunities such as dynamic ad insertion and On Demand Commercial Ratings."
"As viewing habits evolve, we continue to advance our advertiser offerings with stronger, more targeted products," said Donna Speciale, president of Turner Broadcasting Ad Sales. "Through dynamic ad insertion, we now have a new source to swiftly integrate advertising creative in a highly sought after environment."
About Comcast Cable:
Comcast Cable is the nation's largest video, high-speed Internet and phone provider to residential customers under the XFINITY brand and also provides these services to businesses. Comcast has invested in technology to build an advanced network that delivers among the fastest broadband speeds, and brings customers personalized video, communications and home management offerings. Comcast Corporation (Nasdaq: CMCSA, CMCSK) is a global media and technology company. Visit http://www.comcastcorporation.com for more information.
About Turner Broadcasting
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world. Turner brands and businesses include CNN/U.S., CNN International, CNN.com and HLN; TBS, TNT, truTV and Turner Classic Movies; Cartoon Network, Boomerang and Adult Swim; and Turner Sports.