Broadcast

TODAY Ends Sweeps as Top-Rated Morning Show in Key Demo

TODAY Ends Sweeps as Top-Rated Morning Show in Key Demo

New York, NY

TODAY has biggest July demo win over GMA since 2011 and has been the #1 morning show for 11 consecutive months season to date.

NBC News’ TODAY was the top-rated morning show in the key A25-54 demo during the July sweep and week of the Democratic National Convention, while continuing to shrink the total viewer gap with ABC’s "Good Morning America." TODAY has been top-rated in the key A25-54 demo for eleven consecutive months and had the largest July demo win over GMA since 2011.

For the July sweep, TODAY led GMA by 174,000 in A25-54 and by 162,000 in A18-49. This is TODAY’s 5th consecutive sweep win among A25-54.

For the week of July 25, TODAY topped GMA by 165,000 in A25-54 and by 141,000 in A18-49. Season to date, TODAY narrowed the total viewer gap with GMA by 60% (-220,000 last week vs. -552,000 a year ago).

*Please note: As of 12/28/15, Nielsen national ratings are based on an expanded sample known as "NPX," which effectively doubles the size of the Nielsen panel through a combination of additional meters and HHs. While NPX is now the official currency of record, all data pre-12/28/15 remains based on the old sample — so year-to-year and other comparisons are versus pre-NPX data.