'Today' Wins February Morning Show Sweep In Demo
New York, NY
TODAY Tops GMA in the Key Demo A25-54 for the 2017 February Sweep
NBC News’ TODAY was the number-one morning show for the February sweep topping ABC’s "Good Morning America" in the key demo A25-54. TODAY has now won seven consecutive sweeps and 20 straight months in the key demo. TODAY has also spent 61 straight weeks in first place (77 of 78 weeks) in the key demo, its best streak in more than four years. TODAY’s A25-54 and A18-49 wins over GMA have reached five-year highs, season to date, and the total viewer gap between the two shows is 46% closer (-142,000 versus -265,000) versus last season. Additionally, TODAY won eight weeks in total viewers last year including the week of the presidential election, the month of December, and the third quarter.