TODAY Tallies Best Ratings Streak in More Than Four Years
NBC News’ TODAY was the number-one morning show topping ABC’s "Good Morning America" yet again in the key demo A25-54. TODAY has now won 100 of the last 101 weeks in the key demo (84 straight weeks), its best streak in more than four years. TODAY’s A25-54 and A18-49 wins over GMA have reached five-year highs and TODAY posted its highest averages in total viewers and all demos in five weeks. TODAY has also cut the total viewer gap with GMA by 10% season to date (-197,000 vs. -219,000 last season) and increased its A25-54 advantage over GMA by 19% versus last season.