TODAY Tallies Best Ratings Streak in More Than Four Years

TODAY has topped Good Morning America in the key demo for 100 weeks, the best streak for the program in more than four years.

NBC News’ TODAY was the number-one morning show topping ABC’s "Good Morning America" yet again in the key demo A25-54. TODAY has now won 100 of the last 101 weeks in the key demo (84 straight weeks), its best streak in more than four years. TODAY’s A25-54 and A18-49 wins over GMA have reached five-year highs and TODAY posted its highest averages in total viewers and all demos in five weeks. TODAY has also cut the total viewer gap with GMA by 10% season to date (-197,000 vs. -219,000 last season) and increased its A25-54 advantage over GMA by 19% versus last season.

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