Third Annual Comcast Spotlight LAMP Awards Highlight Local Advertisers’ Multi-Screen Marketing Success

The LAMP awards demonstrate how TV and digital advertising work together to deliver measurable results.

Over the past two years, hundreds of local advertisers across the country have shared examples of the ways multi-screen advertising have helped their businesses flourish though the Comcast Spotlight LAMP (Local Advertiser Multi-screen Performance) Awards. Now, the awards are back for a third year, recognizing companies both large and small that are reaching multitasking consumers through television and digital marketing. "We’ve had restaurants, daycares, hospitals, retailers, banks and so many more, and what they all have in common is that TV and digital advertising worked together to reach more customers more effectively."

One of the first programs of its type in local media, the Comcast Spotlight LAMP Awards are open to local and regional advertisers in Comcast Spotlight’s service area which have combined television and digital advertising through Comcast Spotlight. Comcast Spotlight’s advertisers can visit www.TheLAMPAwards.com to enter the competition by providing information about their eligible advertising campaigns and the results those campaigns achieved.

"It’s been remarkable to see how many businesses have benefitted from making multi-screen advertising the centerpiece of their marketing efforts," said Kellie Grutko, Senior Vice President of Marketing for Comcast Spotlight. "We’ve had restaurants, daycares, hospitals, retailers, banks and so many more, and what they all have in common is that TV and digital advertising worked together to reach more customers more effectively."

Comcast Spotlight advertisers can enter the LAMP Awards through August 31. The competition is divided into three categories, based on annual media spending levels with Comcast Spotlight: $25,000 and under; $25,001-$100,000; and $100,001 and above. A grand-prize winner from each spending level will receive a trip to New York City and the opportunity to join a group tour of 30 Rockefeller Plaza and a group dinner hosted by Food Network.*

Comcast Spotlight’s multi-screen advertising solutions combine the ability to deliver messages across approximately 50 demographically targeted television networks and on the award-winning XFINITY.com, the flagship online destination for millions of Comcast customers. Both TV and digital advertising can be geographically targeted to reach specific neighborhoods or air across one or more full markets. More information about Comcast Spotlight’s multi-screen advertising solutions is available at 

Full details of the Comcast Spotlight LAMP Awards, including rules and eligibility requirements, the entry process and more, are available at TheLAMPAwards.com/official-rules.

*Activities subject to change