The Voice Spin-Off Translates into Historic Ratings for Telemundo
La Voz Kids, which premiered May 5 and is based on NBC's flagship reality competition, The Voice, has become Telemundo’s highest-rated reality series ever, with a season-to-date average of 2 million total viewers per airing, including 1.1 million among adults 18-to-49.
Hosted by Daisy Fuentes, Jorge Bernal, and featuring celebrity music coaches Paulina Rubio, Prince Royce and Roberto Tapia, the singing competition series has out-performed Univision’s Parodiando by 8 percent this season and 30 percent among adults 18-34. Digitally, the La Voz Kids page quickly became the top online and mobile destination among Telemundo's digital properties, and the show's Facebook page has received 241,000 likes.
Unlike its parent show, La Voz Kids shines the spotlight on children 7-to-14 as they compete for a recording contract cash prize toward their education.
On the strength of the series, Telemundo delivered the highest primetime ratings in network history in the second quarter, making it the fastest growing broadcaster, regardless of language, of Q2.
To cap its thriving first season, earlier this week, the network announced that global superstar Ricky Martin will preform during the season finale Sunday, July 28.
Following the budding success of La Voz Kids, Telemundo is banking on another in-the-works adaptation of an established NBCUniversal property in Top Chef: Estrellas, the Spanish version of Bravo Media's long-running, Emmy-winning competition series. It's slated to air next season.