Season 4 of The Voice Premieres March 25 on NBC
When The Voice first premiered on NBC in April of 2011, it became an instant favorite, drawing an eye-opening 5.1 rating in its debut and setting the standard as television’s hottest talent competition. In its second season, the show added momentum. It premiered immediately after NBC’s broadcast of Super Bowl XLVI and continued its season-long surge among viewers 18-49. The show entered its third season with positive format changes that resonated with viewers, such as the "steal", which enables coaches to pilfer contestants from one another. In its third season finale, the two-hour episode drew over 14 million viewers and a 4.9 rating among adults, making it the show’s most watched finale to date.
With the addition of acclaimed pop stars Usher and Shakira, owners of nine Grammys between them, The Voice continues to elevate NBC broadcast television as primetime’s gold standard for talent and entertainment. In 2012, NBC completed its best fall season in nine years, driven by the success of The Voice and Sunday Night Football. The show has also helped launch other key shows for the network, including Smash, which premiered immediately after The Voice in 2011, and Revolution, which was slotted after The Voice last fall.
The show’s success has spread internationally and the franchise is now produced in 50 countries, becoming a sensation in many of them. The most recent finale of the Chinese version attracted 300 million viewers.
The Voice airs Mondays (8-10 p.m ET) and Tuesdays (8-9 p.m. ET) on NBC.