Telemundo Launches Multiplatform Campaign to Encourage Hispanics to Get Out to Vote
María Celeste Arrarás, Jorge Bernal, José Díaz-Balart, Ximena Duque, Adamari López, Ana María Polo, Carlos Ponce, Yarel Ramos and Guad Venegas lend their voices to the #YoDecido campaign. (Photo: AP Images)
Telemundo announced today the kickoff of its multiplatform initiative encouraging Hispanics to get out to vote as part of its #YoDecido campaign, a one-of-a-kind effort to inform and empower Hispanic voters nationwide. Given that Latino registered voters are less likely than all registered voters to say they will vote in this year’s election (69% vs 86%), according to a recent Pew Research Center study, the initiative encourages U.S. Hispanics to exercise their civic right to vote and informs Latinos on the candidates’ position on key issues, the election and voting process, location of polling stations and much more.
"As part of our mission to inform and empower our community, we are excited to enter the final phase of our Yo Decido campaign, which encourages millions of registered voters to exercise their civic right to vote," said Cesar Conde, Chairman, NBCUniversal International Group and Telemundo Enterprises.
As voter registration comes to a close, Telemundo wraps up an extensive voter registration effort across the country. Telemundo stations and partner organizations (Voto Latino and Mi Familia Vota) have held multiple voter registration drives. The network joined forces with Voto Latino and Mi Familia Vota for this year’s Hispanic Heritage Month of Action (HHMA). HHMA is a national voter registration campaign, powered by the efforts of many Latino sister organizations, that helps shift behaviors for American Latinos from simply celebrating our culture to building our political power. In addition, Telemundo collaborated with NCLR on a national Latino Voter Summit and a PSA urging Latinos to become voters and giving them tools to do so, and with TurboVote for a voter registration tool on www.telemundo.com, making getting registered easy.
The get out to vote initiative will leverage all platforms including digital, broadcast and community events to guide viewers through the voter registration and voting process, including:
Public Service Announcements (PSAs)
#YoDecido "Get Out To Vote" PSA - airing on Telemundo network and across Telemundo-owned and Affiliate Stations featuring María Celeste Arrarás, Jorge Bernal, José Díaz-Balart, Ximena Duque, Adamari López, Ana María Polo, Carlos Ponce, Yarel Ramos and Guad Venegas.
Digital campaign - featuring Carlos Ponce and Yarel Ramos, and musical celebrities such as Gente de Zona, Santa Cecilia, and Banda MS on the purple carpet of the Latina American Music Awards encouraging Latinos to get out and vote.
#Mivotocuenta: A social media campaign targeting Hispanic millennials highlighting the impact that they will have in the upcoming election with their vote, including articles, galleries, videos and Facebook Live events.
Millennial Vote Challenge in partnership with Miami Dade College - In partnership with Miami Dade College, the Millennial Innovation M conference, held September 28-30, challenged millennials to come up with ways to get millennials to register and get out to vote. As a result of the conference, students are rebuilding the way millennials see their role in the upcoming election, and further social issues, by creating both an active campaign and a platform that is informative, practical and fun.
On election day, Telemundo will follow novela star Ximena Duque on her first time voting. She will also be a special guest host on Un Nuevo Dia and will be featured in segments on Al Rojo Vivo and Noticero Telemundo.
Telemundo shows such as Un Nuevo Día, Suelta La Sopa, Al Rojo Vivo and Noticiero Telemundo will feature on-going segments on importance of voting and addressing topics most import to the U.S. Hispanic audience.
Candidate Match Quiz: learn the candidates’ positions on important issues and how they align with your views.
Voter FAQs: Eligibility, registration, polling stations and more.
At The Polls: Know exactly what you’ll encounter at the booth.
Voting In Your State: From polling locations to identification requirements, get educated on voting.
Voter ID Laws: Find out exactly what you need to bring to the voting booth.
For more information on voting, including articles, galleries and videos, please visit www.yodecido2016.com
Source: Pew Research Center, National Survey of Latinos, conducted Aug. 23-Sept.21, 2016