Telemundo Tops Spanish-Language Networks For Third Consecutive Month
October is also the second consecutive month it ranked as the top Spanish-language network on Sunday night among all key demos.
Telemundo ranks as the No. 1 Spanish-language network during Monday-Friday primetime among adults 18-49 and 18-34 during the month of October, extending its historic winning streak in Spanish-language television for three consecutive months, according to Nielsen. Telemundo is the only Spanish-language broadcast network with year-over-year growth in Monday-Friday primetime among total viewers and key adult demos, fueled by its primetime series lineup – "Silvana Sin Lana" at 8pm, "Sin Senos Sí Hay Paraíso" at 9pm and "Señora Acero 3, La Coyote" at 10pm. The month of October marks Telemundo’s highest rated month of 2016 in Monday-Friday primetime among adults 18-49. The network also ranks #5 among all broadcast networks, regardless of language, among adults 18-49 and 18-34.
Telemundo delivered 849,000 adults 18-49 for the month of October, up 12 percent vs. last year (760,000) and outperforming Univision by 4 percent (816,000). The network also delivered 393,000 adults 18-34 during the month, a 16 percent increase vs. last year (340,000), and 5 percent over Univision (376,000).
October is also the second consecutive month Telemundo ranks as the No. 1 Spanish-language television network on Sunday night among all key demos, delivering 1.88 million total viewers, marking October as the highest rated month of the year for the network in Sunday primetime among total viewers. Among adults 18-49, the network delivered 844,000 and 352,000 among adults 18-34.
Source: Nielsen, L+SD, 9/26/16-10/30/16 vs. 9/28/15-10/25/15. Strict dayparts used. No. 1 Spanish network based on M-F 7-11 p.m.; Su 7-11pm. No. 5 broadcast network rank based on M-Sa 8-11pm & Su 7-11 p.m.