Syfy's Opposite Worlds Setting Trends in Social Media

In its January 21 debut, Syfy’s new reality series Opposite Worlds – featuring drama, shocking twists and an unexpectedly emotional first challenge – set channel social media records along with delivering a wider, younger-skewing female audience.

The show, which pits contestants in a past versus future live social experiment, also became the channel’s most watched reality premiere in six months among Adults 18-49, averaging 645K in that key demographic.

The series, hosted by Luke Tipple (Capture), also delivered one million total viewers during its telecast Tuesday, January 21 from 10-11PM (ET/PT).

Opposite Worlds was exceptionally strong among young females, becoming Syfy’s highest rated series premiere – both scripted and unscripted -- in Women 18-34 since 2008.

The series was the highest rated unscripted series, among Adults 18-49, to debut on Syfy in Tuesday prime in nearly a year.

Throughout social media, a cornerstone of the program, Opposite Worlds was Syfy’s most social series premiere ever in tweets and tweets per unique author.

Social media highlights include:

  • Opposite Worlds ranked among the top five cable entertainment programs in tweets per unique author, top 10 in impressions and top 15 in unique authors and tweets.

  • More unique authors and tweets than MTV’s Are You The One?, AETV’s Criminal Minds, TNT’s Supernatural and Discovery’s Klondike.

  • More impressions and tweets per unique than Lifetime’s Dance Moms/Kim of Queens, TBS’ Cougar Town and FX’s Justified.

  • Opposite Worlds had more tweets than Fox’s The Mindy Project/New Girl/Brooklyn Nine-Nine

  • More tweets per unique author and more impressions than CW’s The Originals, ABC’s The Goldbergs and Fox’s The Mindy Project/New Girl/Brooklyn Nine-Nine.

  • The #oppositeworlds hashtag ranked among the top 10 TV series hashtags across all of broadcast and cable with 19,000 tweets.

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