Syfy's Opposite Worlds Setting Trends in Social Media
The show, which pits contestants in a past versus future live social experiment, also became the channel’s most watched reality premiere in six months among Adults 18-49, averaging 645K in that key demographic.
The series, hosted by Luke Tipple (Capture), also delivered one million total viewers during its telecast Tuesday, January 21 from 10-11PM (ET/PT).
Opposite Worlds was exceptionally strong among young females, becoming Syfy’s highest rated series premiere – both scripted and unscripted -- in Women 18-34 since 2008.
The series was the highest rated unscripted series, among Adults 18-49, to debut on Syfy in Tuesday prime in nearly a year.
Throughout social media, a cornerstone of the program, Opposite Worlds was Syfy’s most social series premiere ever in tweets and tweets per unique author.
Social media highlights include:
Opposite Worlds ranked among the top five cable entertainment programs in tweets per unique author, top 10 in impressions and top 15 in unique authors and tweets.
More unique authors and tweets than MTV’s Are You The One?, AETV’s Criminal Minds, TNT’s Supernatural and Discovery’s Klondike.
More impressions and tweets per unique than Lifetime’s Dance Moms/Kim of Queens, TBS’ Cougar Town and FX’s Justified.
Opposite Worlds had more tweets than Fox’s The Mindy Project/New Girl/Brooklyn Nine-Nine
More tweets per unique author and more impressions than CW’s The Originals, ABC’s The Goldbergs and Fox’s The Mindy Project/New Girl/Brooklyn Nine-Nine.
The #oppositeworlds hashtag ranked among the top 10 TV series hashtags across all of broadcast and cable with 19,000 tweets.