Syfy's Opposite Worlds Pits Past Against Present
Adding to the drama is a glass wall dividing the house into the two environments, allowing the teams to watch, envy and dread each other's every move. Viewers can contribute to the chatter about Opposite Worlds – and affect each weekly challenge – by following the handle @syfyoppworlds and using the hashtag #oppositeworlds on Twitter.
Every week, as cast members compete in a series of fast-paced challenges, viewers will be asked to participate in real time on social media and affect the outcome of each player's fate. To track and measure this social activity, renowned researcher Kalev H. Leetaru, a fellow and adjunct faculty at Georgetown University, will utilize cutting edge approaches to measure the Twitter "social sentiment" around the contestants on the show, determining who is most and least popular among viewers each week. This unique social experiment will unveil the effects that Twitter can have and allows consumer opinions on social media to directly impact the show.
In addition, Syfy.com will serve as an interactivity hub for the show, offering up opportunities to vote on various elements of the competition (such as rewards and punishments for the most popular and least popular players, and to give players special abilities to heavily impact the game). The outcomes of this viewer interactivity will be incorporated into the show each week, giving viewers the opportunity to affect the outcome of each weekly challenge and in turn, who eventually emerges as victor.