Sports

The Highest Overnight Super Bowl Rating Ever

The Highest Overnight Super Bowl Rating Ever

Phoenix, AZ

Super Bowl XLIX's overnight ratings are up 4 percent from last year and up 3 percent from the prior record. Boston registered a 61.0/85, the best Super Bowl overnight ever in Boston. Meanwhile, the host market, Phoenix, posted 55.6/82, marking the best Super Bowl ratings ever in market. (Photo: AP Images)

Super Bowl XLIX, which featured the New England Patriots’ thrilling 28-24 victory over the defending champion Seattle Seahawks in one of the greatest Super Bowls ever, delivered the highest Super Bowl metered market rating in history with a 49.7/72 overnight rating/share on NBC, according to data released today by The Nielsen Company.

The 49.7/72 is four percent higher than last year’s game (47.6/70 for Super Bowl XLVIII on FOX, in which the Seahawks defeated the Broncos 43-8) and is three percent higher than the prior record (48.1/71 for Super Bowl XLVII on CBS; Ravens 34, 49ers 31).

 

TOP 5 SUPER BOWL OVERNIGHTS OF ALL TIME

  • 1. 49.7/72 – Super Bowl XLIX; Patriots 28-Seahawks 24; NBC (Feb. 2015)

  • 2. 48.1/71 – Super Bowl XLVII; Ravens 34-49ers 31; CBS (Feb. 2013)

  • T3. 47.9/71 – Super Bowl XLV; Packers 31-Steelers 25; FOX (Feb. 2011)

  • T3. 47.9/68 – Super Bowl XXI; Giants 39-Broncos 20; CBS (Jan. 1987)

  • 5. 47.8/71 – Super Bowl XLVI; Giants 21-Patriots 17; NBC (Feb. 2012) 
     

RATING GROWS THROUGHOUT THE GAME: The game rating topped a 50 in each half hour from 8 p.m. ET forward and peaked at a 53.5/74 from 9:45-10 p.m. ET as the Patriots became the first team to win the Super Bowl after trailing by 10 points in the fourth quarter.

 

HALF HOURS (Times ET):

  • 6:30-7 -- 44.6/68 

  • 7-7:30 -- 48.0/72

  • 7:30-8 -- 49.7/73

  • 8-8:30 -- 50.8/73

  • 8:30-9 -- 50.3/71

  • 9-9:30 -- 50.3/70

  • 9:30-10 -- 52.4/72

  • 10-10:15 -- 52.9/73 
     

HALFTIME SHOW UP FROM LAST YEAR: The halftime performance by Katy Perry (8-8:30 p.m. ET) delivered a 50.8/73 overnight, five percent ahead of last year’s 8-8:30 time period featuring Bruno Mars (48.6/71). (Note: Historical halftime ratings/viewership information will be available with fast nationals later today.)

 

BOSTON & HOST MARKET PHOENIX SET LOCAL MARKET RECORDS: The rating in Boston was the best ever for a Super Bowl in the market (61.0/85), topping the previous high of 56.7/81 for the N.Y. Giants-Patriots Super Bowl XLVI on NBC. The host market of Phoenix registered a 55.6/82 rating, the highest for a Super Bowl in the market, topping the prior Phoenix mark of 51.1 for Packers-Steelers in Super Bowl XLV in Feb. 2011.
 

TOP 10 METERED MARKETS FOR SUPER BOWL XLIX:

  • 1. Boston, 61.0/85

  • 2. New Orleans, 55.7/72

  • 3. Phoenix, 55.6/82

  • T4. Detroit, 55.0/71 

  • T4. Norfolk, 55.0/76 

  • 6. Chicago, 54.9/72

  • 7. Kansas City, 54.5/75

  • T8. Denver, 53.7/79

  • T8. Indianapolis, 53.7/74

  • 10. Buffalo, 53.6/75

*Seattle tied for 17th with a 52.1/89

 

When Fast National data is available from Nielsen this afternoon, the viewership could approach last year’s 112.2 million that watched Super Bowl XLVIII, the most-watched Super Bowl ever, and the largest television audience in U.S. history.
 

*Note, the "fast affiliate" data that is available later this morning does NOT reflect live audience for the Super Bowl across the country. 

*Overnight ratings measure the top 56 U.S. metered markets.