Stream Sochi Like a Champion on NBC Sports Digital Platforms

On any given day, up to 25 live Winter Games streams will showcase every minute of every event at NBCOlympics.com and the NBC Sports Live Extra app. All told, NBC Sports digital platforms will stream 1,000 plus hours of total content, in addition to the brand-new Gold Zone, which delivers live look-ins and analysis. (Photo: AP Images)

Recently, Rick Cordella, General Manager, Digital Media, NBC Sports Group, spoke at the NBC Sochi Olympics press event on Jan. 7 at Studio 8H at 30 Rock.

Rick Cordella on the NBCOlympics.com refresh: "We thought about it and said, ‘What should a website look like in 2014?’ Take a look at what we did in London 2012. It looks very much like every other website out there. People come to NBCOlympics.com for video, for the great work that Jim Bell and his entire team does, as well as the hosts who we put out there. We want to scream from the mountaintops about what we have, what is on right now. …get you to the content you want, as quickly as you possibly can. This time, we’ve created a ‘must-see bar’ on the left-hand side, where you’ll be able to find all of this content, each and every day. You want to come to this site multiple times a day, often, and catch up on what you missed."

Rick Cordella on the NBC Sports Live Extra streaming product: "This is the home to all the NBC Sports programming. Over 1,500 events are on NBCSports.com throughout the year. The same technology that we’re using today, the same technology we use in Premier League, the same technology we used for our record-setting NFL Wild Card weekend, is what we’re using for the Olympics. It’s tried and true technology. We want to make sure people know what this is. NBC Sports Live Extra will stream all 1,000 hours through this during the Olympic Games."

Rick Cordella on Gold Zone: "I’m most excited about is the Gold Zone…stealing a little bit of what the Red Zone is for the NFL, a whip-around show bringing you from event to event, live look-ins, analysis. It’s serving the fan that doesn’t necessarily know where to go. It’s saying, ‘This is important now, take a look what’s happening.’"