Record Audience Makes Eonline Their Guilty Pleasure
Los Angeles, CA
Eonline boasts an all-time high in September, with 39.3 million multi-platform uniques, according to Comscore. The third quarter was the best ever on digital across all platforms.
Eonline, the home of all things pop culture, continues to shatter records with a best-ever September that drew an unprecedented audience of 39.3MM multiplatform uniques, up 105 percent year-over-year, according to comScore, the industry’s analytics authority. Eonline saw record highs across all platforms for both September and 3Q14, including multiplatform, mobile and desktop. Mobile growth was especially noteworthy as September marked the fifth consecutive month of record mobile uniques (29MM), up 201 percent year-over-year.
Competitively, Eonline remains the No. 1 digital brand in multiplatform and mobile uniques (total, A18-49, W18-49, A18-34, W18-34). This includes the highly coveted 18-34 "Young Affluents" (household income of $100K+). Eonline also continues to best People.com across all platforms, including multiplatform (fourteenth consecutive month), mobile (sixteenth), and desktop (second) and is the fastest growing in yearly multiplatform and mobile volume gains versus its core competitors.
"Whether it’s breaking entertainment and celebrity news, the latest fashion or beauty trends, or our best in class live-event coverage, we are committed to giving our ever-growing fan base access to the stories and content that that drive today’s pop culture conversation," said John Najarian, Executive Vice President and General Manager, Digital and Business Development, E! Entertainment. "We are thrilled with Eonline’s record-breaking growth and will continue to have a laser focus on an ambitious slate of digital content and multiplatform experiences."
Eonline is part of E! Entertainment Television, a global media powerhouse that airs in 150 countries around the world.
*Ranking based on E! custom-defined competitors across Cable Networks (excl. news & sports), and Women’s Lifestyle categories.