PSA Campaign Speaks to 'Our Youth, Our Future, Our Legacy' Featuring 17 Hispanic Members of Congress
CHCI and Comcast Unveil Bilingual PSA Campaign -- Reaching More Than 23 Million Homes
Today, the Congressional Hispanic Caucus Institute (CHCI), the nation's premier Hispanic youth leadership development and educational organization, in partnership with Comcast Corporation, the nation's leading provider of media and entertainment services, announced the launch of "Our Youth, Our Future, Our Legacy," the first-ever bilingual Public Service Announcement (PSA) campaign with an online streaming video component that features 17 Hispanic members of Congress.
CHCI and Comcast collaborated on this PSA campaign, one element of a larger partnership to educate Hispanic students and families on the opportunities available through CHCI's nationally recognized Public Policy Fellowship, Congressional Internship, and Scholarship Awards opportunities in Washington, D.C. The campaign specifically highlights the Hispanic business and education contributions made throughout the country.
"This is the first step in a creative 'out-of-the-box' national Hispanic education outreach and awareness campaign," said CHCI President and CEO, Esther Aguilera. "Since 1978, CHCI has led the way in empowering young Hispanics -- as they begin their careers -- to assume leadership roles in State, Local, Federal Government, and Corporate America."
David L. Cohen, executive vice president of Comcast, said, "Our partnership with CHCI reflects our continued commitment to diversity and the Hispanic community in particular. We are pleased to create this public outreach program with CHCI and will continue to collaborate on creative projects to provide opportunities for success for the Hispanic community."
Susan Gonzales, senior director at Comcast, added, "This unique PSA campaign encourages Hispanic youth to seek opportunities to prepare them as our future leaders. We are proud to present this campaign to the community."
The PSAs will air September 15 - October 15 in all Comcast markets throughout the country, reaching more than 23 million homes and the Spanish-language versions will be available via streaming video on Comcast Latino, Comcast's Spanish-language portal at http://www.comcast.net. The campaign will also air in Time Warner markets in California and Texas from November 15 - December 15.
The PSAs will feature 17 Members of Congress and U.S. Senator Bob Menendez (NJ). Members include:
Hon. Joe Baca (CA-43), Hon. Xavier Becerra (CA-31), Hon. Jim Costa (CA-20), Hon. Henry Cuellar (TX-28), Hon. Charles A. Gonzalez (TX-20), Hon. Raul Grijalva (AZ-7), Hon. Luis Gutierrez (IL-4), Hon. Ruben Hinojosa (TX-15), Hon. Grace Flores Napolitano (CA-38), Hon. Solomon P. Ortiz (TX-27), Hon. Ed Pastor (AZ-4), Hon. Silvestre Reyes (TX-16), Hon. Lucille Roybal-Allard (CA-34), Hon. John Salazar (CO-3), Hon. Linda Sanchez (CA-39), Hon. Loretta Sanchez (CA-47), and Hon. Hilda L. Solis (CA-32).
About Congressional Hispanic Caucus Institute
Congressional Hispanic Caucus Institute (CHCI), a nonprofit and nonpartisan 501(c)(3) organization, provides leadership development programs and educational services to students and young emerging leaders. The CHCI Board of Directors is comprised of Hispanic Members of Congress, nonprofit leaders and corporate executives. For more information call CHCI at (202) 543-1771 or visit http://www.chci.org. CHCI's 2006 Public Policy Conference, Reyes of Comedy Night, and 29th Annual Gala will be held in Washington, D.C., October 2 - 4.
About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA, CMCSK) (http://www.comcast.com) is the nation's leading provider of cable, entertainment and communications products and services. With 23.3 million cable customers, 10 million high-speed Internet customers, and 1.6 million voice customers, Comcast is principally involved in the development, management and operation of broadband cable systems and in the delivery of programming content.
Comcast's content networks and investments include E! Entertainment Television, Style Network, The Golf Channel, OLN, G4, AZN Television, PBS KIDS Sprout, TV One and four regional Comcast SportsNets. Comcast also has a majority ownership in Comcast Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia.