Paciolan Partners with StubHub to Launch Mobile Ticket Delivery
Paciolan, which provides ticketing, marketing and fundraising solutions to 105 college athletics institutions, teamed up with StubHub to provide an end-to-end mobile delivery experience that makes it quick and easy for fans to purchase tickets on the secondary market, receive a new barcode for the ticket on their mobile smartphones and then have the ticket scanned from their phones at the gate for entrance to the game.
Unique to the Paciolan/StubHub mobile ticketing integration is the flexibility to either print the ticket at home or use the provided mobile template. If the fan purchases the ticket via computer but doesn’t have a printer, a mobile ticket will be available in the fan’s account via StubHub’s iPhone and Android apps, as well as via StubHub’s mobile-optimized website. Conversely and as a convenience, customers are able to print tickets purchased on their phone via print-at-home as well.
According to StubHub, mobile sales now account for 10 percent of its overall sales, and 20 to 25 percent of its total traffic comes from mobile users.
In 2011, StubHub successfully tested mobile ticketing with other clients. Since it was well received, the company decided to move forward with its college market launch plans.
According to Paciolan, roughly 80 percent of its schools have the scanning equipment in place to scan barcodes off the phone, and, as a result, Paciolan expects higher mobile ticketing adoption for basketball followed by next fall’s football season.
Paciolan also offers a mobile solution for primary ticket sales directly from the team or venue that is now deployed to its clients. Mobile sales for primary tickets represent approximately 10 percent of all single tickets sold.