Oxygen Media Unveils New Logo and Tagline Launching Oct. 7
Beverly Hills, CA
The tagline - very real - will be part of the rebrand scheduled to launch across all platforms this fall. Oxygen also announced a pair greenlit series.
Oxygen Media today unveiled its new logo and tagline, very real, as part of the network rebrand scheduled to launch on Tuesday, Oct. 7 across all platforms. The new Oxygen will feature authentic, proudly imperfect and diverse characters with stories that are culturally relevant for young, modern women. The network also announced two greenlights, "It Takes A Sister" and "After Happily Ever After," along with three development projects, "The Assistants," "Party INC.," and "Stranded At Work," which capture extraordinary stories with high emotional stakes. These new shows will join Oxygen’s upcoming lineup including "Sisterhood of Hip Hop," "Nail’d It," "My Crazy Love," "Street Art Throwdown," "Funny Girls," "Living Different," "Fix My Choir" and a second season of the hit series "Preachers of L.A."
Oxygen is the youngest women’s network by eight years and was a Top 20 ad-supported cable entertainment network among F18-34 this past month. It also marked the network’s youngest and strongest P18-34 June in network history. In second quarter, Oxygen was the No. 4 most talked-about cable reality network. Among the Top 10 most social cable primetime reality networks in 2Q14, Oxygen has viewers with the greatest number of followers - helping to drive the conversation faster and further.
"This is a dynamic time for Oxygen as we rebrand and reinforce the network as the destination for young female viewers," said Frances Berwick, President Bravo & Oxygen Media. "With nine new series, we are committed to increasing original programming with vibrant and bold shows that are in line with our new programming filter and target this underserved audience."
Oxygen Series Greenlights:
"It Takes A Sister" (working title)
Produced by 495 Productions Inc. with SallyAnn Salsano serving as Executive Producer and in association with New Wave Entertainment LLC with Brian Volk Weiss and Mark Rousso serving as Executive Producers.
This comedic docu-series gives viewers a look into Nikki "Hoopz" Alexander’s unique and chaotic modern family with her five younger sisters and her 11 nieces and nephews. With an unparalleled bond, the Alexander sisters, ages 24 to 31, have been together through thick and thin. Now at Nikki’s ranch in rural Knoxville, Tennessee, these city girls are fish-out-of-water as they try to fit in down south. Their relationships will be tested as Nikki, known as the "Mama Bear" of the family, pursues her dream of opening her own boutique, while also helping her sisters accomplish their own goals. Can Nikki do it all being the head of this hectic household, older sister, world’s best aunt and business owner?
"After Happily Ever After" (working title)
Produced by Screaming Flea Productions with Matt Chan, Dave Severson and Liza Keckler serving as Executive Producers.
With 60 percent of marriages for couples between the ages of 20 and 25 years old ending in divorce,* this series chronicles twenty-somethings who got married young and now find themselves at a crossroads in search of a second chance and a new beginning. They know leaving their married life and spouse behind may be a risk, but hope by taking this chance they will find a new side of themselves.
*National Center for Health Statistics