Oxygen Continues Ratings Surge with Milestone May
New York, NY
It was a record-setting month for Oxygen with multiple series earning record ratings including Best Ink season two, which delivered its two highest performances of the series among adults 18-49 in back-to-back weeks.
The popular tattoo competition series, Best Ink, hosted by Fall Out Boy bassist, musician and tattoo enthusiast Pete Wentz, is averaging 535,000 total viewers, up five percent compared to the previous season (Live+SD). Find Me My Man, the network's new matchmaking series featuring Miami’s premiere matchmaker to the urban elite Natalie Clarice, is averaging 529,000 total viewers, marking impressive triple digit growth up 144 percent compared to the same time period last year. Continuing to be a pop culture hit in its 10th season, Snapped is averaging 666,000 total viewers, up 14 percent versus the same time period last year.
Hosted by actor, musician and heartthrob Ray J, the premiere of Bad Girls All Star Battle (5/21/13) earned the network’s highest season premiere ever, scoring 1.7 million total viewers as well as the highest rated series premiere ever among total viewers, adults 18-49 (1 million) and women 18-49 (814,000). In primetime, Oxygen ranked as the #1 cable network among women 18-49 and women 18-34, out delivering CBS. Furthermore, Bad Girls Club and Bad Girls All Star Battle were the #1 and #2 cable telecasts of the day among women 18-49 and women 18-34. Dominating the conversation online as well, Bad Girls Club and Bad Girls All Star Battle ranked as the #1 and #2 most tweeted about series of the day across all of broadcast and cable.
Also in May, Oxygen ranked as the #2 most social cable network in the reality genre, boosted by 1.3 million social comments, and Bad Girls Club and Bad Girls All Star Battle ranked as the #2 and #3 most social cable reality series respectively according to Bluefin.
About Oxygen Media
Oxygen Media is a multiplatform entertainment brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content, the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including www.OxygenLive.com, the real time social viewing party that is also available as an app for the iPhone and iPad. Oxygen is available in 80 million homes, and can be found online and on mobile devices at www.oxygen.com. Follow us on Twitter at www.twitter.com/OxygenPR. Oxygen Media is a service of NBCUniversal.