Advertising
Comcast Spotlight Puts Customer Insights in the Hands of Businesses with Mobile App Enhancements
Feb 24, 2015
The latest mobile apps newly released from Comcast Spotlight now feature brand new content to help educate users on advertising solutions that will help reach more customers. Comcast Spotlight reaches roughly 35 million homes and dozens of interconnects in top markets, and has presence in 8 of the top 10 DMAs and 19 of the top 25 DMAs. As part of the new release, users can discover these markets and I+, which give advertisers even greater reach through Comcast Spotlight's satellite and telco affiliates.
The app also contains a section highlighting the success of Comcast Spotlight's multi-screen clients and how local businesses benefited from successful multi-screen campaigns to boost sales, increase traffic and generate leads across multiple industries and markets. A few other notable features from the release are outlined below:
- Improve Media Plans
Users can now do more with their marketing investment with Comcast Spotlight. Whether the goal is to increase reach or frequency, optimizing the mix of networks and dayparts creates a more effective, efficient media plan.
- Reach Sports Fans
With more games, more teams and more live sports action than any other media outlet, Comcast Spotlight provides the resources businesses need to make strategic and profitable marketing decisions. Users can now learn what their target audience is watching the wide range of programming and networks available to help reach them.
- Find Networks
From general entertainment to music, sports and news, the mobile app features more than 40 demographically targeted networks available in each market that advertisers can use to connect with customers. The tool will enable users to see what TV & online networks will help them to reach their target demographic.
- Tour Multi-Screen Products
Discover how Comcast Spotlight solutions integrate television and digital advertising, allowing users to reach consumers in a more engaging and impactful way by interacting with examples of Telescoping, Request for Information, i-Guide, Remind • Record, video pre-roll and in-banner video tools.
- Advanced Media Solutions
Users can learn more about Comcast Media 360, a business unit of Comcast Spotlight that partners with innovative brands in the design and delivery of media campaigns that leverage addressability, interactivity and learning across the full portfolio of Comcast's media assets - TV, digital, video on demand and mobile/tablet platforms.
Additional features include a video library for users to learn more about trends impacting the industry, a saved items list to bookmark products and networks for later, and a learn more form to contact a Comcast Spotlight Executive to get additional information about any of Comcast Spotlight's advertising solutions.
iPhone and iPad users can download or update the latest Comcast Spotlight app by visiting the iTunes app store, and Android users can download from Google Play. The Comcast Spotlight web version is also available to access the same content anywhere.
For more, visit Comcast Spotlight
