Network Repositioning Aims to Deliver World-Class Entertainment and Sports to Latinos
Los Angeles, CA
mun2 will relaunch as “NBC UNIVERSO” cable network during the exclusive spanish-language telecast of the Super Bowl XLIX on Sunday, Feb. 1.
NBCUniversal’s Hispanic cable network mun2, which this year has launched a collection of new, exciting sports and entertainment options for Latinos, announced today the next major step in its evolution, as mun2 will rebrand to become NBC UNIVERSO on Sun., Feb. 1, 2015, the day it becomes the home of the exclusive Spanish-language telecast of Super Bowl XLIX in the U.S.
Illustrating its new branding, the network will also introduce a bold logo that features NBC’s iconic peacock, a widely recognized media brand. NBC UNIVERSO will showcase top sports action from around the world, as well as high-quality entertainment, music, series and storytelling that is emotional and edgy, and connects with U.S. Hispanics.
"Our prominent new name and logo reflect to the world that we are NBCUniversal’s modern general entertainment cable channel for Latinos," said Rubén Mendiola, President, mun2. "We will super-serve this community with a universe of exciting viewing options in ways that are compelling and culturally relevant for Latinos. Through this strategy, we are building a high-quality cable TV channel that we believe distributors are ready to embrace, advertisers are ready to support, and viewers will be drawn to."
"mun2's transformation into a high-demand cable network is one of our top company priorities," said Joe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal. "Today’s announcement marks another important step in this transformation and, with the support of NBCUniversal, mun2 is now clearly well positioned to better serve its stakeholders across all its platforms. Our commitment to the U.S. Hispanic market is stronger than ever and the relaunch of mun2 as NBC UNIVERSO is a direct reflection of that pledge."
During the past several months, mun2 has introduced new entertainment and sports options to begin the network’s transformation. In September, it launched the first of 100 matches it will air of the 2014/2015 season of the Barclays Premier League (BPL), as well as the first of five NFL games to air on the network this season. Also in September, key to watching sports in its full brilliance, mun2 became available for distribution in HD.
In addition to the NFL and BPL, NBC UNIVERSO will further expand its sports programming lineup as it plans to capture highly anticipated international-level sports for today’s Latinos. Partnering with NBC Sports Group and Telemundo, NBC UNIVERSO will cover four FIFA World Cup events in 2015: Men’s FIFA U-20 World Cup, hosted by New Zealand from May 30 to June 20; FIFA Women’s World Cup™ played in Canada from June 6 to July 5; Men’s FIFA Beach Soccer World Cup hosted by Portugal from July 9 to July 19; and FIFA U-17 World Cup played in Chile from October 17 to November 8. NBC UNIVERSO also will exclusively showcase The Rio 2016 Olympic Games, The NASCAR Mexico Toyota Series and WWE programming hits WWE Raw and WWE Smackdown in Spanish.
On the entertainment front, building on the popularity of A Toda Gloria – a signature series that gives viewers an exclusive all-access look into the life of international Latin music icon Gloria Trevi, both on- and off-the-stage – as well as Larrymania and Fugitivos de la Ley, NBC UNIVERSO will continue to develop and deliver a broad mix of compelling original, signature and acquired series and reality shows. Blockbuster movies and hot music offerings aimed at a modern Latino audience will also be key programming pillars of NBC UNIVERSO. Specific entertainment programming details will be released in early 2015.
NBCUniversal’s Hispanic cable network mun2 offers a thrilling mix of original dramas, exclusive premium sports, blockbuster movies, must-see live events and strategic acquisitions. mun2 is the home for current and unique content produced and presented for the fastest growing audience – U.S. Hispanics. The network’s content can also be found in its award winning website, mun2.tv and across various digital distribution platforms. The network is part of NBCUniversal's Hispanic Enterprises and Content, and on Feb. 1, 2015, mun2 will become NBC UNIVERSO.