NBCUniversal Partners With Lowe's and Zillow to Launch American Dream Builders

NBCUniversal has announced Lowe's and Zillow will partner with NBC’s new competition series American Dream Builders for season-long campaigns.

Hosted by Nate Berkus, American Dream Builders will showcase the talents of the most accomplished designers and home builders in the country, and will pit 12 worthy contestants against one another in a high-stakes competition designed to push everyone’s creative reach. The show will celebrate creativity and style while revealing magazine-worthy home transformations, and will premiere March 23 on NBC (8-9 p.m. ET).

American Dream Builders brings our advertising partners' brands and resources to life, as deeply integrated elements of the show. These integrations are done across all screens, both in front and behind the camera, and deliver unparalleled value," said Dan Lovinger, Executive Vice President, Entertainment Advertising Sales Group, NBCUniversal. "NBCUniversal is uniquely positioned to allow advertisers to leverage all screens with tremendous scale to capture the most valuable audience in America."

Watch a first look at the new series in the player above. For more on the Lowe’s and Zillow partnership, click here.