Broadcast

Competition Shows Lift NBC to the Top of Prime Time Pedestal

Competition Shows Lift NBC to the Top of Prime Time Pedestal

Universal City, CA

With the weekly wins in 18-49 and total viewers, NBC has now finished as the No. 1 network in entertainment programming (excluding live news and sports) for a fourth week in a row in adults 18-49, total viewers and adults 25-54.

NBC has won the ratings week of June 19-25 in both primetime’s key demographic of adults 18-49 and total viewers, paced by the No. 1 and No. 2 entertainment shows of the week on the broadcast networks in 18-49 and total viewers, America’s Got Talent and World of Dance. It’s the fourth straight week Talent and World have ranked No. 1-2 among entertainment programs in both the 18-49 and total viewer lists.

Joining those top two telecasts in the week’s list of 10-highest-rated primetime shows on the Big 4 networks were American Ninja Warrior (No. 4), Spartan: Ultimate Team Challenge (No. 6), the premiere of Little Big Shots: Forever Young (tied for No. 9) and The Wall (tied for No. 9).

In total viewers, NBC also got #1-2 rankings from Talent and World, a No. 4 finish from LBS: Forever Young and a No. 9 ranking from Ninja.

With the weekly wins in 18-49 and total viewers, NBC has now finished as the No. 1 network in entertainment programming (excluding live news and sports) for a fourth week in a row in adults 18-49, total viewers and adults 25-54.

NBC also outrated its Big 4 competition for the June 19-25 week in every other key demographic – adults, men and women 18-34; men and women 18-49; and adults, men and women 25-54.

Season to date, NBC ranks #1 in adults 18-49, with an +18 percent margin over No. 2 Fox and CBS, despite Fox’s boosts from the Super Bowl and last fall’s seven-game Cubs-Indians World Series. NBC also ranks No. 1 or tied for No. 1 for the season among ABC, CBS, NBC and Fox in adults, men and women 25-54; men and women 18-49; and adults and women 18-34. In total viewers, NBC ranks No. 2 and is up +0.1 percent this season versus last (7.848 million vs. 7.838 million)

NBC is retaining 100 percent of its year-ago average in adults 18-49 (with a 2.0 rating vs. a 2.0), millennial viewers (1.3. vs. 1.3 in adults 18-34) and all key adult-male demographics.

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