NBC Stays Hot, Wins Season's Second Week

NBC Stays Hot, Wins Season's Second Week

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NBC’s season lead stands at 21 percent, the biggest margin two weeks into the season for any network in 11 years.

NBC has finished No. 1 in adults 18-49 for week 2 of the 2013-14 primetime season and is matching the network’s highest week-two rating (2.8) in six years (since 2007). According to "live plus same day" viewing figures from Nielsen Media Research, NBC averaged a 2.8 rating, 8 share in adults 18-49 and 8.7 million viewers overall for the week of Sept. 30-Oct. 6. NBC also won premiere week in 18-49 and has now won the opening two weeks of the season for the last two years in a row.

Through two weeks of the new season, NBC is up 4 percent versus one year ago in 18-49 (2.9 vs. 2.8) to its highest two-week average in five years (since 2008, 3.1).

NBC is leading the season by a 21 percent margin through two weeks (with a 2.9 rating vs. a 2.4 for No. 2 CBS), the biggest lead for any net at this point in the season in 12 years (NBC +29 percent in 2001).  The 2.9 rating for NBC through two weeks is its high at this point in five years (3.1 in 2008).

NBC’s early-season leadership comes on the heels of the network’s No. 2 finish for the 2012-13 broadcast year in 18-49, which marked the first time NBC has finished the year ahead of Fox or ABC without Olympic or Super Bowl help since 2002-03.

In total viewers, NBC finished week 2 in second place and is also No. 2 for the season, its highest total-viewer ranking two weeks into the season in 10 years (since 2003). NBC’s season average of 9.2 million viewers is its biggest overall audience two weeks into the season in six years (since 2007, 9.6 million). Versus one year ago, NBC is up 17 percent in total viewers (9.2 million vs. 7.9 million).

For the week, NBC delivered three of the top four primetime telecasts on ABC, CBS, NBC and Fox in adults 18-49: "Sunday Night Football" (No. 1), Monday’s "The Voice" (No. 3) and Tuesday’s "Voice" (No. 4), with Monday’s "The Blacklist" (tied for No. 9) also generating a top-10 result. Rankings exclude sports pre- and post-game shows.

"Sunday Night Football" and "The Voice" teamed up to account for the No. 1 primetime ranking of the week on ABC, CBS, NBC and Fox in every key demographic -- adults, men and women 18-34, 18-49 and 25-54 – as well as kids 2-11 and teens 12-17.

NBC also won the week among ABC, CBS, NBC and Fox in adults 18-34, adults 25-54 (tied with CBS), all key adult-male demos, women 18-34 and women 18-49.

Primetime averages for the week of Sept. 30 - Oct. 6 in adults 18-49 are: NBC, 2.8/8; CBS, 2.5/7; ABC, 2.1/6; Fox, 1.8/5; and CW, 0.5/2.  In overall total viewers, the weekly averages were: CBS, 10.9 million; NBC, 8.7 million; ABC, 7.4 million; Fox, 4.8 million; and CW, 1.4 million.

Season-to-date averages are: NBC, 2.9/9; CBS, 2.4/7; ABC, 2.2/6; Fox, 2.0/6; and CW, 0.4/1.  In overall total viewers, the weekly averages were: CBS, 10.6 million; NBC, 9.2 million; ABC, 7.7 million; Fox, 5.4 million; and CW, 1.1 million.

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