NBC Reaches 21% Season to Date Growth in Adults 18-49
With the Monday and Tuesday editions of The Voice generating two of the week’s top five adult 18-49 ratings among primetime programs on the Big 4 networks, NBC has averaged a 1.4 rating, 4 share in adults 18-49 and 5.4 million viewers overall for the week of April 7-13, according to "live plus same day" viewing figures from Nielsen Media Research.
The Monday edition of The Voice ranked No. 3 among the week’s primetime shows on the Big 4 networks in adults 18-49, while Tuesday’s Voice finished No. 5 (rankings exclude sports pre- and post-game shows). Also ranking in the top 30 were: Law & Order: SVU (tied for No. 14), Chicago Fire (tied for No. 21) and About a Boy (tied for No. 25). Excluding sports, the Monday Voice was No. 2 among Big 4 primetime programs in adults 18-49 and No. 1 in teens 12-17.
Among the NBC shows preempted or in rebroadcast last week were The Blacklist, Revolution, Hollywood Game Night and Friday’s Dateline NBC.
Through 29 weeks of the season, NBC ranks No. 1 among ABC, CBS, NBC and Fox in adults 18-49, adults 25-54, all key adult-female demos and other key measures. It’s the first time NBC has ranked No. 1 in 18-49 this late in the season in 10 years (since the 2003-04 season).
NBC’s 2.9 rating in adults 18-49 is the network’s top average at this point in the season in five years (since a 2.9 in 2008-09). Versus one year ago, NBC is up 21 percent season to date in adults 18-49 (2.9 vs. 2.4).
Thru the season’s 29th week (thru April 13), NBC has won 78 nights in adults 18-49 among the Big 4 networks, more NBC nightlong wins than for any full September-to-May season since 2003-04 (83 wins).
In total viewers, NBC ranks No. 2 for the season with an average of 9.7 million viewers, which is its biggest overall audience 29 weeks into the season in eight years (since 2005-06, 9.9 million). Versus one year ago, NBC is up 38% season to date in total viewers (9.7 million vs. 7.0 million).
Primetime averages for the week of April 7-13 in adults 18-49 are: CBS, 2.1/7; ABC, 1.5/5; Fox, 1.5/5; NBC, 1.4/4; and CW, 0.3/1. In overall total viewers, the weekly averages were: CBS, 10.0 million; ABC, 6.2 million; NBC, 5.4 million; Fox, 4.9 million; and CW, 1.0 million.
Season-to-date averages are: NBC, 2.9/8; Fox, 2.6/8; CBS, 2.4/7; ABC, 2.1/6; and CW, 0.8/2. In overall total viewers, the season averages are: CBS, 10.9 million; NBC, 9.7 million; Fox, 7.7 million; ABC, 7.5 million; and CW, 1.9 million.
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