Olympics

NBC Stands Atop Podium for 50th Consecutive Olympic Night

NBC Stands Atop Podium for 50th Consecutive Olympic Night

Rio de Janeiro, Brazil

NBC Olympics also hit a digital milestone by reaching 2 billion live streaming minutes for Rio 2016. That total tops by more than 500 million minutes the combined total of all prior Olympics.

NBC Olympics’ exclusive and unprecedented multi-platform coverage of the 2016 Rio Olympics continues to dominate the competition.

NBC’s Monday primetime Rio Olympics broadcast was by far the most-watched show of the night – marking the 50th consecutive night that an NBC Olympic presentation has topped primetime. This streak began with Day 14 of the 2010 Vancouver Games.

Monday’s primetime Rio Olympics coverage posted a Total Audience Delivery average of 25.5 million viewers with a 14.9 household rating.

Last night’s NBC-only Rio Olympics coverage (8-11 p.m. ET/PT) averaged 24.3 million viewers and posted a 14.1/24 household rating, according to national data from The Nielsen Company. Also in primetime on Monday, NBCSN’s live Olympic competition coverage averaged 948,000 viewers.

Through Monday, NBC Olympics’ live streaming for Rio 2016 has reached two billion live streaming minutes for the first time in history. That total tops by more than 500 million minutes the combined total of ALL prior Olympics.

Additional NBC Olympics metrics:

  • After 11 days, the NBC-only average primetime viewership (27.5 million viewers) and household rating (15.3) have respective 272% and 212% advantages over ABC, CBS and FOX combined – the second-largest Games advantage on record (behind only the London Olympics).

  • Among Adults 18-49, NBC’s 11-night 7.9 primetime rating in the demographic is nearly five times greater than the other broadcast networks combined (1.6 on ABC, CBS and FOX) – the largest advantage in the first 11 days of any Olympics (on record).

NBC Olympics coverage on other channels and digital streaming has lifted primetime viewership each night (chart below).

 

Date

Total Audience Delivery

NBC-only viewership

TAD Lift

Sat. 8/6

23.5 million

20.6 million

14%

Sun. 8/7

31.8 million

29.8 million

7%

Mon. 8/8

31.5 million

28.9 million

9%

Tues. 8/9

36.1 million

33.4 million

8%

Wed. 8/10

28.6 million

26.4 million

8%

Thur. 8/11

33.0 million

31.2 million

6%

Fri. 8/12

26.0 million

24.0 million

8%

Sat. 8/13

26.8 million

25.5 million

5%

Sun. 8/14

28.1 million

26.7 million

5%

Mon. 8/15

25.5 million

24.3 million

5%

Average

29.5 million

27.5 million

7%

 

NBC Olympics’ Total Audience Delivery measures broader Rio Olympics consumption by calculating average minute viewing across broadcast, cable, and digital. The 2016 Rio Olympics is the first in U.S. media history with live primetime Olympic coverage on channels other than the primary broadcast network. It is also the first time that the broadcast network coverage, including primetime, has been streamed simultaneously on digital platforms.

 

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