NBC Olympics’ Rio Live Streaming Tops 1 Billion Minutes

The 1.05 billion minutes of live streaming via NBCOlympics.com and the NBC Sports app is up 232% from the equivalent day in London.

NBC Olympics’ exclusive and unprecedented multi-platform coverage of the 2016 Rio Olympics continues to dominate the competition.

On Wednesday, NBC Olympics’ live streaming for Rio 2016 topped ONE BILLION minutes (1.05 billion) – the first time the threshold has ever been crossed for an Olympics.  The 1.05 billion minutes of live streaming via NBCOlympics.com and the NBC Sports app is up 232% from the equivalent day in London. This milestone comes one day after NBCOlympics’ live streaming for the Rio Olympics surpassed the ENTIRE London Games.

The Total Audience Delivery for Wednesday’s primetime coverage averaged a 16.5 household rating with 28.6 million viewers.

NBC Olympics’ Total Audience Delivery measures broader Rio Olympics consumption by calculating average minute viewing across broadcast, cable, and digital.

The 2016 Rio Olympics is the first in U.S. media history with primetime Olympic coverage on channels other than the primary broadcast network. It is also the first time that the broadcast network coverage, including primetime, has been streamed simultaneously on digital platforms.

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Photo Illustration: AP Images, Comcast, Getty