NBC News Tops All TV Networks for 2012 Election Night Coverage
New York, NY
NBC News, America’s leading news organization, was the most-watched broadcast or cable television network for primetime coverage of the 2012 presidential election.
According to Nielsen Media Research fast program ratings, the 8-11pm hours of the broadcast anchored by Brian Williams drew an average of 12.122 million viewers and 5.772 million viewers aged 25-54.
Democracy Plaza at NBC’s Rockefeller Center headquarters served as a stunning backdrop for the broadcast, drawing tens of thousands of visitors to the public spaces. Election results were displayed in real time as states on the U.S. map on the rink turned red or blue, and banners representing electoral votes rose up the front of 30 Rockefeller Plaza toward 270.
NBC News was also the first news organization to call the race for President Barack Obama, thanks to careful data analysis by the NBC News Decision Desk.
The full coverage aired from 7pm-3am ET. Williams was joined by David Gregory, Savannah Guthrie, Tom Brokaw, Chuck Todd, Andrea Mitchell, Lester Holt, Tamron Hall, and correspondents, elected officials, and analysts throughout key states across the country.
NBC News has been America’s top choice for reporting and analysis throughout the 2012 campaign, drawing the largest broadcast audiences for both conventions and the presidential debates.