Business
Jacksonville Jaguars Concessions Rank 2nd in the NFL
Jacksonville, FL
The Jacksonville Jaguars partnered with Ovations Food Services in 2006 to provide fans their signature style of Everything’s Fresh™ throughout the concession stands at EverBank Field.
Voice of the Fan, a study commissioned by the NFL and LRA Worldwide, found in its most recent survey that the Jacksonville Jaguars rank within the top three of all thirty-two NFL clubs in each of seven categories, including second in concessions. The Jacksonville Jaguars partnered with Ovations Food Services in 2006 to provide fans their signature style of Everything’s Fresh™ throughout the concession stands at EverBank Field.
In collaboration with Underwriters Laboratories (UL), Ovations Food Services and the Jacksonville Jaguars have translated a process used in the manufacturing industry called "Lean Concepts" into the food and beverage industry to streamline operations and to further improve fan’s concession experience. As a result, Ovations Food Services has decreased customer wait time during peak period (half time) by 70% and increased the number of transactions by over 20%, all without increasing staff headcount.
Concession highlights include the Red Zone, featuring a variety of freshly prepared stadium fare like Panini sandwiches, patty melts, bistro fries and fresh salads; Sidline Bistro, developed to serve fans with a more upscale appetite with items such as peppercorn encrusted prime rib thinly sliced, placed on a roll, then topped with sautéed mushrooms, onions and provolone cheese; and, the Duval Taco Co which brings fans a variety of flavor-filled tacos including the Bang Bang Shrimp Taco topped with pineapple jalapeno salsa, the Pork Carnitas Taco marinated in adobo sauce, and Salsa Verde Chicken Tacos.
Testimonial: "EVERYONE we came in contact with, from the concessionaires to the elevator attendants was kind, welcoming and just overall friendly. Your organization clearly gets it...and you made the game day experience a memorable one for me and for my family. We fully intend to share our satisfaction with friends and family and look forward to the day when we can come back to your stadium (hopefully, with a better outcome for us, as fans)!" — New York Giants Fan from Cartersville, GA
"Ovations' team in Jacksonville has been working with UL for the past two seasons at leaning out our concession stands to improve the efficiency in the way we serve our guests," said Ryan Prep, Ovations' EverBank Field General Manager. "The changes implemented have resulted in positive fan feedback and has definitely contributed to our success in Voice of the Fan."
For more information visit www.ovationsfoodservices.com
Photo Credit: Rob Wilson / Shutterstock.com