Holiday Specials Help Cement Weekly Win for NBC

NBC has won the week of Dec.1-7 among the Big 4 networks among the 18-49 demographic, total viewers and virtually all other key measures. Sunday Night Football, The Voice and Peter Pan Live! account for four of the week’s top seven primetime telecasts on the Big 4 in 18-49.

With "Sunday Night Football," two editions of "The Voice" and "Peter Pan Live!" accounting for four of the week’s top seven primetime programs on the Big 4 networks in adults 18-49, NBC has won the ratings week of Dec. 1-7 in 18-49 and total viewers, marking the network’s ninth weeklong win in 11 weeks so far this fall in 18-49 and third victory in total viewers.  

Also ranking in the top 30 for the week in 18-49 were "Christmas in Rockefeller Center," "A Saturday Night Live Christmas," "Chicago Fire" and "State of Affairs."

It’s NBC’s second straight total-viewer win and third in the last four weeks, marking the first time in nearly two years NBC has led three out of four weeks in total viewers without Olympic help. NBC last won two straight in-season weeks excluding Olympics during the weeks of Dec. 23 and Dec. 30, 2013 and last won three out of four weeks excluding Olympics when it took three in a row during the weeks of Dec. 17, Dec. 24 and Dec. 31, 2012.

According to "live plus same day" viewing figures from Nielsen Media Research, NBC averaged a 2.4 rating, 7 share in adults 18-49 and 8.7 million viewers overall for the week.

NBC ranked #1 among the Big 4 networks for the Dec. 1-7 week in every key measure – adults, men and women 18-34, 18-49 and 25-54, plus total viewers (including a tie with Fox in men 18-34) – as well as teens 12-17 and kids 2-11.

"Sunday Night Football" ranked No. 1 among Big 4 primetime programs for the week in all of those key measures, plus teens 12-17.

Also ranking among the week’s top 30 primetime shows on ABC, CBS, NBC and Fox in 18-49 were Monday’s "The Voice" (tied for No. 4), Tuesday’s "Voice" (No. 6), Thursday’s "Peter Pan Live!" (No. 7), Wednesday’s "Christmas in Rockefeller Center" (tied for No. 16), Wednesday’s "A Saturday Night Live Christmas" (tied for No. 16), Tuesday’s "Chicago Fire" (tied for No. 23) and Monday’s "State of Affairs" (tied for No. 26). Rankings exclude sports pre- and post-game shows.

For the season, NBC ranks No. 1 among the Big 4 networks in adults 18-49, adults 18-34, adults 25-54 and all key adult-male demos and tied for #1 with ABC in women 18-49 and women 25-54.

In total viewers, NBC is No. 2 for the season, and running within 1 percent of its year-ago average (9.956 million vs. 10.014 million), making this season and last NBC’s two top-scoring seasons in total viewers at this point since 2006.