Hey @Danicapatrick, #Signmytweet
Comcast’s Xfinity brand teams up with NASCAR star, Danica Patrick, for a two-hour live Twitter autograph session days before the NASCAR Sprint Cup Series Coca-Cola 600 at Charlotte Motor Speedway.
Comcast today announced a #SignMyTweet event with NASCAR driver Danica Patrick. In the midst of her third full-time NASCAR Sprint Cup Series season, Patrick will sign fan tweets during a two-hour live autograph session days before the NASCAR Sprint Cup Series Coca-Cola 600 at Charlotte Motor Speedway.
Fans can submit Tweets starting Friday, May 15, for a chance to receive an oversized version of their own Tweet, signed by Patrick. The event is hosted by XFINITY, Comcast’s residential service brand and the nation’s largest video and high-speed Internet provider.
"NASCAR provides fans with more access to its athletes than any other sport, so it’s a perfect match for our award-winning #SignMyTweet program," said Matt Lederer, Senior Director of Sports Brand Marketing, Comcast Cable. "Danica is not only one of the most celebrated stars in motorsports, but also in pop culture, which makes her a great addition to the event’s celebrity roster. We’re excited to give NASCAR fans the opportunity to engage with Danica."
How it will work:
On Friday, May 15, Danica will post an official #SignMyTweet announcement from her Twitter account, @DanicaPatrick. Any fan who wants to be eligible for an autograph must tweet to @XFINITYRacing using the hashtag #SignMyTweet. Selected tweets will be printed out and signed by Patrick on Tuesday, May 19, from 2-4 p.m. EDT. The signed tweets will then be mailed to the fans who submitted them as a unique souvenir from the NASCAR superstar.
"The #SignMyTweet program is another great example of how XFINITY is providing more access to NASCAR fans," Patrick said. "Our fans are truly the best in sports, and this will be an exciting and unique way for me to show my appreciation to some of them."
Patrick, who drives the No. 10 Chevrolet SS in the NASCAR Sprint Cup Series, has made history on her rise through the ranks of American auto racing. The 2013 Daytona 500 Coors Light Pole Award winner got her start in open-wheel racing, where she became the first woman to win an IndyCar Series race, before jumping in a stock car to join the NASCAR XFINITY Series full time in 2012. Patrick is the most successful woman to ever drive a race car at the most-elite level of stock car racing to-date.
This will be the fourth #SignMyTweet event for XFINITY. Previous events featured NFL Hall-of-Famer Emmitt Smith, New York Giants wide receiver and NFL Rookie of the Year Odell Beckham Jr. and Telemundo star Kate del Castillo.