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Television

Half of U.S. Households to Own High-Definition Televisions by End of Year

Philadelphia, PA.

According to a recent independent study* by Leichtman Research Group, nearly 50 percent of U.S. households will own a HDTV by the end of the year, prompting Comcast to remind consumers this holiday season not to forget the HD service when buying a HDTV to ensure they are benefiting from the full HD experience. The independent study also found that just 36 percent of HDTV owners say that they were told how to receive HD programming when they purchased their HDTV.

 

"HDTV shoppers remember...HDTVs aren't HD unless you get HD service," said Derek Harrar, Senior Vice President and General Manager of Video and Entertainment Services for Comcast. "With more than 2,600 HD entertainment choices, our customers enjoy the best HD experience."

 

Comcast HD customers can enjoy thousands of hit movies, TV series and more On Demand in HD, anytime including all of the Star Trek movies, Terminator Salvation, Four Christmases, Julie & Julia, 30 Rock, Community, CSI, Heroes, NCIS and Two and a Half Men. This holiday season, consumers can give Comcast's HD service as a gift by purchasing Comcast gift cards, which can also be used for video, voice or Internet service and are available in increments from $5 to $500.  The Comcast gift cards can be purchased online (www.comcast.com/giftcards), making it simple for consumers to give friends or family instant entertainment. 

 

Comcast's initiative to offer more HD choices is part of Project Infinity, the company's commitment to deliver exponentially more quality content choice on TV, including more HD, sports, movies, kids' programs and network TV shows.  Currently, Comcast's extensive On Demand library offers customers 17,000+ programs over the course of a month.  Comcast customers view On Demand programs 350 million times each month.

 

About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA, CMCSK) (www.comcast.com) is one of the nation's leading providers of entertainment, information and communication products and services. With 23.8 million cable customers, 15.7 million high-speed Internet customers, and 7.4 million Comcast Digital Voice customers, Comcast is principally involved in the development, management and operation of cable systems and in the delivery of programming content.

 

Comcast's content networks and investments include E! Entertainment Television, Style Network, Golf Channel, VERSUS, G4, PBS KIDS Sprout, TV One, ten sports networks operated by Comcast Sports Group and Comcast Interactive Media, which develops and operates Comcast's Internet businesses, including Comcast.net (www.comcast.net). Comcast also has a majority ownership in Comcast-Spectacor, which owns two professional sports teams, the Philadelphia 76ers NBA basketball team and the Philadelphia Flyers NHL hockey team, and a large, multipurpose arena in Philadelphia, the Wachovia Center, and manages other facilities for sporting events, concerts and other events.

 

* HDTV 2009: Consumer Awareness, Interest and Ownership by Leichtman Research Group in October 2009 is based on a telephone survey of 1,300 adults age 18+ from throughout the continental US that was conducted in October 2009. The random sample of respondents was distributed and weighted to best reflect the demographic and geographic make-up of the US. The overall sample has a statistical margin of error of +/- 2.7%.

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