Fox And 'Scream Queens' Executive Producer Ryan Murphy Partner With Comcast To Present Original Content On Xfinity On Demand All Season Long
Los Angeles, CA and Philadelphia, PA
This partnership is one example of the way Comcast is able to continually expand and enhance the time-shifted viewing experience for Xfinity TV customers.
Today, Comcast, FOX and 'Scream Queens' executive producer Ryan Murphy announced a partnership that will debut new, original 'Scream Queens'-related content on Xfinity On Demand leading up to the series premiere and throughout this season of the show. Beginning this week, Xfinity On Demand will feature star-filled interviews and behind-the-scenes bonus content from the highly anticipated comedy-horror series, produced by Emmy- and Golden Globe Award-winning executive producer Ryan Murphy.
'Scream Queens' debuts with a special, two-hour series premiere event on Tuesday, Sept. 22 (8:00-10:00 PM ET/PT) on FOX. On Tuesday, Sept. 29, the series will make its time period premiere (9:00-10:00 PM ET/PT).
"Xfinity On Demand – a platform that brings us the potential to reach millions of new viewers – is an ideal way to make original 'Scream Queens' short-form content available and further enhance the viewing experience for fans," said Jamia Bigalow, Senior Vice President, Distribution Marketing, Fox Networks. "We’re grateful that Ryan has made this exciting opportunity available, and we’re pleased to partner with Comcast to bring this personal, behind-the-scenes experience to Xfinity subscribers."
In addition to fresh teasers and sneak peeks that will debut on Xfinity On Demand each week, Murphy produced a 20-minute special featuring cast interviews and behind-the-scenes extras, along with Murphy’s personal introductions, insights and commentary regarding 'Scream Queens', for Xfinity On Demand.
"'Scream Queens' is a fantastic show, with a passionate fan base heading into the premiere, so we are thrilled to take our customers behind the scenes for an inside look at one of the most anticipated series of the season," said Andy Hunter, Vice President, Programming, Comcast Cable. "Xfinity On Demand provides the opportunity for this content to be seen by the 20 million homes with access to the platform. It’s a groundbreaking way to launch a series, continue to entertain fans and draw in new viewers each week," adds Hunter.
For Xfinity On Demand and exceptional content creators like Ryan Murphy, this partnership is one example of the way Comcast is able to continually expand and enhance the time-shifted viewing experience for Xfinity TV customers. With nearly three billion hours viewed each year, Xfinity On Demand provides viewers with a reliable and predictable destination to discover new shows, and catch up and stay current with the favorite ones. With 70 percent of Xfinity TV customers using the platform each month, Xfinity On Demand also provides programming and content partners the ability to explore new marketing and promotional outlets, windowing and monetization opportunities to attract new audience, lift ratings and extend the life of a series.