'The Arrangement' Premiere Delivers Ratings Boon for E!
The series premiere of E!’s new one-hour scripted drama, "The Arrangement," delivered a combined L3 audience of 2.2 Million Total Viewers and 1.2 Million Adults 18-49 across all airings on Sunday, March 5. E!’s strong night began with the global phenomenon "Fifty Shades of Grey" at 7:30pm leading into "The Arrangement" at 10pm. In its premiere timeslot on E!, the series debut of "The Arrangement" posted L3 averages of 1.3 Million Total Viewers and 735k Adults 18-49. "The Arrangement" ranks as the second biggest new scripted series launch of 2017 to date among Women 18-34 (294k). The premiere episode aired later in the evening on sister networks Bravo and USA. E!’s basic cable exclusive premiere of "Fifty Shades of Grey" delivered 1.3 Million Total Viewers and 696k A18-49, marking the network’s most-watched movie run in seven years.
As part of its premiere strategy, E! debuted the full episode of "The Arrangement" on a variety of non-linear platforms for two weeks leading up to the television premiere. The episodes garnered more than 6.2 million views across YouTube, Facebook and VOD. E! also participated in a first to market collaboration with Snapchat where the full episode was available to watch on the platform. Across all non-linear and linear platforms combined, the total average audience for "The Arrangement" was 3.4 Million Total Viewers and 2.2 Million Adults 18-49.
"Our launch strategy allowed viewers to sample 'The Arrangement' across every possible platform, and it's been exciting to see the momentum build both leading into Sunday night and following the television premiere," said Adam Stotsky, President, E! "'The Arrangement' tells a dark, complicated Hollywood love story that is rooted in E!'s pop culture and celebrity sweet spot. We will continue to take an innovative approach throughout the season to drive storytelling and deepen viewers' connection to the show."
Starring Josh Henderson ("Dallas"), Christine Evangelista ("The Walking Dead"), Lexa Doig ("Continuum") and Michael Vartan ("Alias"), "The Arrangement" is a sophisticated drama that presents a mysterious Hollywood love story and reveals the darker side of celebrity. "The Arrangement" builds on the success of E!'s first original scripted series, "The Royals," which was recently picked up for a fourth season.
Produced by Universal Cable Productions, "The Arrangement" pilot, directed by Ken Olin, was written by Jonathan Abrahams ("Mad Men"), who serves as Executive Producer on the series. Jimmy Fox of Main Event Media, Layla Smith and Gregory Lipstone of All3Media America, and director Jonas Pate also serve as Executive Producers.