Elite English Football Team Selects Front Row Marketing Services

Front Row Marketing Services recently announced their first-ever partnership with an English football team, better known as soccer to those in the U.S.

The Norwich City Football Club (NCFC), of the Barclays Premier League in England, nicknamed the Canaries, and Front Row have signed a three-year consulting agreement that will help the Canaries to find new ways to expand their brand globally as well as identify new sponsorship opportunities for the club.

"We are very excited to work with Norwich City as they grow their business opportunities not just domestically, but around the world," said Chris Lencheski, President of Front Row Marketing Services. "There are few global properties hotter these days than Barclays Premier League football clubs, and we think the Canaries are uniquely primed to take advantage of that platform."

David McNally, CEO of Norwich City Football Club, said, "I’m delighted to confirm this exciting new partnership with Front Row Marketing Services. Their depth of experience and expertise in the field of sports brand development and marketing on a global scale will continue to help us to meet our objectives of significantly expanding Norwich City’s global footprint. We very much look forward to working with them in the years ahead."

Front Row will assist NCFC with identifying new brand partnerships for the club, as well as helping plan and implement a series of friendlies for the club around the world. Front Row will also assist in identifying and securing high profile artists and entertainment acts to enhance the experience at their home stadium, called Carrow Road, as well as creating additional revenue streams for the club away from its English Premier League schedule. 

NCFC was founded in 1902 and first won promotion to the Football League First Division in 1972. Since then, they have played a total of 21 seasons in the top flight, with a longest continuous spell of nine seasons. Norwich City has won the League Cup twice, in 1962 and 1985. They were founding members of the Premier League in 1992–93, finishing third in the inaugural season and played in its first three seasons, reaching the UEFA Cup 3rd round. Norwich most recently returned to the Premier League last season after a six-year absence.