The Triumph of Telemundo
Telemundo’s primary platforms include the Telemundo Network and mun2. Telemundo Network is a Spanish-language television network featuring original productions, theatrical motion pictures, news, and sporting events. It reaches U.S. Hispanic viewers in 210 markets through 17 owned stations and its broadcast and cable affiliates. And mun2 is the preeminent voice for young Hispanics in the United States, reaching TV households nationwide on digital and analog cable and satellite.
Since 2011, Telemundo has increased its total primetime viewers by 86%, becoming the fastest- growing broadcast network, regardless of language.
Notable Factors:
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Noticiero Telemundo This is the fastest-growing broadcast evening news regardless of language, with 24% year-over-year growth among adults 18-49.
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La Patrona The telenovela outperforms English- language broadcast programs among adults 18-49.
La Voz Kids
Following the success of The Voice on NBC, La Voz Kids began its first season on Telemundo in 2012, reaching more than 14.5 million total viewers. The country’s best young vocalists between the ages of 7 and 15 compete for a recording contract and a cash prize to support their education. Beginning in 2014, La Voz Kids will be produced out of Universal Studios Florida.