Making Good on Our Commitments
For Brian Tolleson, Managing Partner of Bark Bark, diversity has always been at the core of the marketing firm’s identity, helping to drive cutting-edge ideas and to align with global audiences.
"Our mission is to push the creative boundaries for our clients from a business perspective, to drive even more revenue. But we also help them speak to the audience that they want to speak to, in a way that they’ve not had the opportunity to speak to the audience before," says Brian.
Bark Bark’s entrée into the Comcast and NBCUniversal family was more than a decade ago, when an executive at NBCUniversal’s USA Network engaged with the agency on a new project. The success of that project led to more work, including advertising projects for NBCUniversal’s advertisers on Bravo and the E! network.
Bark Bark works through every aspect of each creative marketing project for sponsor-advertisers of Comcast and NBCUniversal, from conception to writing the scripts and storyboards, to directing creative production and postproduction.
"We really feel an intimate partnership with the people we work with at NBCUniversal," says Brian. "Not only are we supporting them in their efforts, but we’re also helping them support their clients and helping to drive revenue for those businesses."
Headquartered in a state where Brian and his business partner, and life partner of 17 years, don’t receive recognition as a traditional married couple has presented some challenges.
We like to be open about the fact that we’re an LGBT-owned business. Not every client is receptive to that idea. I still think we have a ways to go in really erasing the stigma of being gay and being a business owned by a gay couple."
"Comcast and NBCUniversal have never once let that be an issue for us. I think, in fact, we feel even more welcomed at Comcast and NBCUniversal because of our diversity. We feel that they recognize and appreciate us for who we are. And I think that makes a big difference for not only us in a business sense and financial sense, but also just in a human respect way."