Global News for a Global Audience

The success of the 2012 Summer Olympic Games in London was perhaps the largest display and most historic programming achievement between YE 2010 and YE 2013.

According to The Nielsen Company, more than 217 million Americans watched the 2012 London Olympics on the platforms and networks of Comcast and NBCUniversal, setting the record as the most-watched event in U.S. television history, surpassing the 2008 Beijing Olympics (215 million).

An unprecedented 5,535 hours of the 2012 London Olympics coverage was broadcast across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, NBCOlympics.com, two specialty channels, and Telemundo. Achieving the most extensive Spanish-language Olympic coverage in the company’s history, Telemundo offered more than 173 hours of broadcast coverage in Spanish and 200 hours of exclusive event streaming, news, and specialty content on the company’s first Olympics digital platform in Spanish, www.nbcolympics.com/telemundo.


"The London Olympics was a wonderful 17 days for Comcast and NBCUniversal, exceeding all our expectations in viewership, digital consumption, and revenue. Every part of our company contributed to our success, once again showing how effective we can be when we all get together to support a large project. This was the first Olympic Games for Comcast and the new NBCUniversal and the first in history in which every minute of every event was available live." 

-Steve Burke
Chief Executive Officer, NBCUniversal