Connecting Customers to Culturally Relevant Products and Services
To best support our Spanish-language offerings and continue our tradition of service to diverse audiences in every aspect of our business, we launched the Spanish Language Center of Excellence in 2011 and developed a Spanish- language billing system.
In 2012, Comcast enhanced its suite of video products and services developed exclusively to serve Latino customers by adding 10 new popular Hispanic channels and doubling Latino On Demand content on TV and online. We also created the Xfinity Latino Entertainment Channel, which provides programming highlights and allows customers to directly access and discover On Demand content through an interactive menu.
In 2013, we launched Xfinity Freeview Latino, the biggest Hispanic On Demand event ever, giving customers a two-week all-access pass to discover and view more than 1,000 hours of the best Latino entertainment available in the United States, totaling over 2,500 programs on Xfinity On Demand. We also launched South Asian and Filipino Triple Play pilots in Chicago to complement our highly successful Hispanic Triple Plays. Comcast’s Triple Play Packages add ethnic-specific value to Comcast programming customers by providing top international programming networks and 300 free international long distance minutes per month.