Digital Diversification, Current Content

NBC News has launched a suite of verticals on NBCNews.com with a diversity focus. In 2014, Latino and Asian America were launched, and NBCBLK followed early in 2015.

The launch of the Asian America vertical marked the first time that a national news organization had created a space exclusively for news organization had created a space exclusively for news and information for, by, and about Asian Pacific Americans. The goal of the verticals is to provide the hundreds of thousands of monthly readers of NBCNews.com with multimedia content on current events, politics, and social issues focused on the African American, Hispanic, Asian American, and Pacific Islander populations in America. Together, by early 2015, these sites collectively achieved more than 15 million page views.