Days of our Lives Delivers Biggest Ratings Week Since 2011
Universal City, CA
Season to date, the long-running daytime drama is up 12 percent in both the women 18-49 and 25-54 demos and up 7 percent in total viewers.
Days of our Lives has generated its top week in total viewers since February 2011, according to "live plus same day" viewing figures for the week of Nov. 11-15 from Nielsen Media Research.
For the week, Days of our Lives averaged a 1.0 rating, 6 share among women 18-49 and a 0.6 rating among women 18-34, to tie for #4 among network daytime series in the women 18-49 demographic and tie for #6 in the women 18-34 race. Days matched its highest women 18-49 and 18-34 ratings in nearly two years (since the week of November 21-25, 2011).
In total viewers, Days of our Lives averaged 2.845 million persons for the week, its highest weeklong average since the week of Jan. 31-Feb. 4, 2011, 33 months ago, during which it averaged 3.030 million viewers.
For the week versus the same week last year, Days of our Lives was up 21% in the women 18-34 race (211,000 vs. 175,000), up 19% in the women 18-49 demographic (651,000 vs. 549,000), up 17% in the women 25-54 race (803,000 vs. 688,000) and up 18% in total viewers (2.8 million vs. 2.4 million).
Season to date, Days of our Lives is tied for #3 in the women 18-49 category and tied for #5 in the women 18-34 demo. For the season to date, Days of our Lives is up 5% in the women 18-34 category (214,000 vs. 203,000), up 12% in the women 18-49 race (674,000 vs. 602,000), up 12% in the women 25-54 demo (833,000 vs. 744,000) and up 7% in total viewers (2.8 million vs. 2.6 million).
Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."