Broadcast

'Dateline NBC' Is The No. 1 Friday Newsmagazine Across The Board For 2016

'Dateline NBC' Is The No. 1 Friday Newsmagazine Across The Board For 2016

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For the fourth quarter of 2016, Dateline also finished as the No. 1 newsmagazine across the board on Friday nights.

Dateline NBC finished 2016 ranked as the No. 1 newsmagazine across the board on Fridays, averaging 4.9 million total viewers and outperforming ABC’s 20/20 by +362,000 viewers (+8 percent). This is Dateline’s first yearly win over 20/20 among the key A25-54 and A18-49 demos since 2011.

In the news demo of A25-54 viewers, Dateline Friday averaged 1.73 million viewers, +168,000 more than ABC (+11 percent), marking a +476,000 viewer turnaround from a -308,000 A25-54 loss in 2015. Among A18-49 viewers, Dateline Friday averaged 1.3 million viewers, +114,000 ahead of ABC (+10 percent). The advantage represents a 405,000 viewer reversal of a -291,000 loss in 2015.

For the fourth quarter of 2016, Dateline also finished as the No. 1 newsmagazine across the board on Friday nights, posting its biggest demo advantages over ABC in 10 years. Dateline Friday averaged 1.73 million A25-54 viewers, leading 20/20 by 270,000 (+18 percent), increasing its delivery +3 percent from the fourth quarter of 2015. The news demo win represents a +550,000 viewer turnaround from a year ago. Among A18-49, Dateline Friday averaged 1.3 million viewers, +188,000 (+17 percent) higher than 20/20 and up +3 percent from the same quarter last year. Dateline’s A18-49 win was a +437,000 viewer turnaround from 4Q 2015. Dateline Friday averaged 5 million total viewers, topping 20/20 by +728,000 (+17 percent), representing +6% growth from 5Q 2015.

 

2016 Highlights:

  • Dateline ranked as the No. 1 Friday newsmagazine across the board in 2016.

  • This marks Dateline’s first yearly wins over 20/20 among A18-49 and A25-54 since 2011.

  • Dateline averaged 4.897 million total viewers, outperforming 20/20 by +362,000 (+8 percent).

  • Dateline averaged 1.727 million A25-54 viewers, +168,000 (+11 percent) ahead of 20/20

  • This marks a +476,000 viewer turnaround from a -308,000 A25-54 loss in 2015.

  • Dateline averaged 1.281 million A18-49 viewers, +114,000 (+10 percent) more than 20/20.

  • The A18-49 advantage represents a 405,000 viewer reversal of a -291,000 loss in 2015.

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