Comcast Unveils New Katy Perry Destination On Xfinity X1
Comcast today announced that the company’s Xfinity brand, presenting sponsor of Katy Perry’s ‘WITNESS: The Tour,’ has launched a new Xfinity On Demand destination in collaboration with Perry. Available to Xfinity X1 customers, the digital destination features hours of Katy Perry content curated for fans, including new songs and music videos, never-before-seen interviews, behind-the-scenes tour footage, and messages from Perry herself.
"The chance to make Xfinity a part of this is awesome fun, and we’re thrilled to partner with Katy Perry to align our entertainment brand with one of the most iconic pop stars of all time," said Matt Lederer, Executive Director of Partnership Marketing at Comcast. "Katy’s fans can’t wait to have her back in the spotlight with her new tour, and we’re proud to be able to provide them with front row access to their favorite artist from the comfort of their own homes."
Through the X1 destination, fans looking to get up-close-and-personal with the singer can access in-depth interviews about Perry’s latest album, Witness, and also catch up with backup dancers from some of her most memorable performances, including "Left Shark." The digital hub also hosts an extensive catalogue of Perry’s chart-topping hits, along with episodes of "The Making Of" for a view behind the scenes of music videos from "California Girls" and "Firework" to "Swish Swish."
"I’m excited to team up with Xfinity to share the whole Witness experience with my fans. It means a lot to me for all of my fans, no matter what their situation, to feel like they can come along for the ride," said Katy Perry. "I love that Xfinity X1 will be a place where I can give fans weekly glimpses into all the different facets of the tour - not just the work of it, but also the fun! It’s a real peek behind the curtain, and up close and personal access to me throughout the tour."
To get even more out of the destination, Xfinity customers can take advantage of the platform’s X1 Voice Remote feature to access Perry’s content using 10 custom commands such as, "Witness Katy Perry" and "Witness Katy Perry Swish Swish." In addition, fans might even hear a few words back from Katy Perry herself when visiting select content and destinations.
Xfinity is launching a TV spot starring Katy Perry to announce the launch of the new platform. The Katy Perry X1 destination will be updated with new content throughout Perry’s tour, and is accessible to Xfinity TV customers 24/7 with Xfinity On Demand. To learn more visit xfinity.com/katyperry.
About Katy Perry and ‘WITNESS: The Tour
WITNESS: The Tour is Katy Perry’s first run since the sold-out, 151-date Prismatic World Tour, which concluded in 2015 and was hailed by Rolling Stone as "a show to damage retinas and blow minds." Perry made her Capitol Records debut with 2008’s One of the Boys after signing to the label in 2007. She cemented her status as a global superstar with the follow-up album, Teenage Dream (2010). PRISM, her 2013 album, debuted at No. 1 on iTunes in 100 countries and has sold more than 12.5 million adjusted albums worldwide. With the singles "Roar," "Firework," and "Dark Horse" each surpassing the 10 million threshold including song sales and streams, Katy is the only artist to earn three RIAA Digital Single Diamond Awards. In her 10 years with Capitol, she has racked up a cumulative 18+ billion streams alongside worldwide sales of more than 40+ million adjusted albums and 125+ million tracks. She is the most-followed person globally on Twitter.
Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company with two primary businesses, Comcast Cable and NBCUniversal. Comcast Cable is one of the nation’s largest video, high-speed internet, and phone providers to residential customers under the XFINITY brand, and also provides these services to businesses. It also provides wireless and security and automation services to residential customers under the XFINITY brand. NBCUniversal operates news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures and Universal Parks and Resorts.