Comcast Spotlight Honors the Year's Best Multi-Screen Local Ad Campaigns
New York, NY
The LAMP Awards were created in 2013 to highlight local and regional businesses that have combined multi-screen advertising through Comcast Spotlight.
Local businesses across the country entered this year’s Comcast Spotlight LAMP (LocalAdvertiser Multi-screen Performance) Awards, documenting how targeted video advertising on TV and digital platforms helped their companies thrive. From among the many compelling case studies, three campaigns emerged victorious in this year’s competition:
"The common thread throughout all of our entries has been recognizing that consumers are watching more video on more screens. By targeting the right audience geographically and demographically, they’re engaging customers and boosting sales."
$25,000 and under (annual media spending level): Fremont Christian School of Fremont, CA (San Francisco market)
$25,001 to $100,000 (annual media spending level): Sauced BBQ & Spirits of Livermore, CA (San Francisco market)
$100,001 and over (annual media spending level): Mount Pleasant Chevrolet of Mount Pleasant, SC (Charleston market)
"Our judges had hard work this year reviewing entries from all types of businesses, but these three ultimately stood out for using multi-screen advertising strategically and effectively," said Kellie Grutko, Senior Vice President of Marketing for Comcast Spotlight. "The common thread throughout all of our entries has been recognizing that consumers are watching more video on more screens. By targeting the right audience geographically and demographically, they’re engaging customers and boosting sales."
A representative from each winning business and a guest will receive a trip to New York City early next year. During their trip, they will have an opportunity to join a group tour of 30 Rockefeller building, also known as the Comcast Building, and attend a group dinner hosted by Food Network.* They also will receive a commemorative LAMP Award trophy.
The LAMP Awards were created in 2013 to highlight local and regional businesses that have combined multi-screen—local television and online—advertising through Comcast Spotlight. From the initial entries, a panel of qualified judges selected the winners, based on their summaries of their marketing objectives, multi-screen media plan and business results.
Comcast Spotlight provides video advertising solutions to local, regional and national businesses, with local market coverage across platforms and the ability to target customers geographically, demographically and by message.
*Activities subject to change