Innovation Labs

Comcast NBCUniversal Invites Silicon Valley To Shape The Future Of Media and Technology

New York, NY

#NBCUinnovation participants will compete for more than $10,000 in cash and prizes. Technology partners include Intel, Amazon, among others.

Comcast NBCUniversal today announced its fifth public hackathon and the first to be held in Silicon Valley, CA on March 5-6. Themed "New Forms of Storytelling Inspired by Emerging Technology," hackathon participants will be challenged to use hardware, software and video to explore new technology innovations, with a focus on Content Finds Consumer, Connected Car and a Universal Pictures challenge. Participants will have access to NBCUniversal content as well as platforms, electronic components, APIs, and SDKs from leading edge technology firms in rapidly emerging fields like Virtual Reality, Connected Car and the Internet of Things.

Over a 24-hour period, hackathon participants will work on innovative cross-platform solutions while vying for more than $10,000 in cash and prizes plus the opportunity to pitch their idea to NBCUniversal Media Labs. Comcast NBCUniversal executives will be on site to assist participants throughout the two-day event.

Hackathon partners include Intel, Amazon, Ford, HTC Vive, Spredfast, IVA, Watchwith, Unity and Wirewax.

"Silicon Valley is the perfect place to bring our fifth Hackathon," said Sanjay Macwan, Senior Vice President & CTO of NBCUniversal Media Labs (pictured above). "We are excited to once again challenge the best of the tech community to create innovative experiences, with the opportunity to develop and implement winning concepts within Comcast NBCUniversal businesses."

Judges – including tech influencers, as well as Comcast and NBCUniversal executives – will select winners in each of the three challenge categories, as well as an overall Grand Prize winner. Additional information and a chance to participate can be found at