Comcast Kicks Off Countdown to Hop Premiere with Exclusive Content, Activities and Sweepstakes
Leading up to the anticipated premiere of Universal and Illumination Entertainment's new live action/CG-animated comedy Hop, due in theaters on April 1, Comcast announced today it is bringing customers exclusive and unique content On Demand and online at XfinityTV.com, along with clips on the iPad through the Xfinity TV app*. Comcast also announced the launch of the Xfinity Sweepstakes, presented by Hop, which gives entrants a chance to win a MacBook Air each day and a $10,000 grand prize. The follow up to Universal Pictures and Illumination Entertainment's worldwide hit Despicable Me, Hop tells the story of E.B. (voiced by Russell Brand), the teenage son of the Easter Bunny.
"We know our customers enjoy watching exclusive content on their TVs, computers and devices," said Diana Kerekes, Vice President, GM Xfinity On Demand, Comcast. "This offer is the latest example of how we work to bring customers added value with entertainment choices that can't be found anywhere else."
Comcast customers can watch exclusive trailers, get behind-the-scenes looks and see interviews with the Hop cast, as well as take part in activities specifically designed for families. Highlights include:
Exclusive to Comcast:
I Want the Most Candy: Watch a special Hop movie trailer.
A Look Inside: The cast of Hop provides a sneak peek of the movie.
"I Want Candy" Sing-a-Long: Watch a bouncing Easter egg sing-a-long to Hop's "I Want Candy."
Drawing Hop: An artist from Hop's animation team shows how to draw a character from the movie.
Create a Perfect Easter Egg: Kids and families can learn how to decorate Easter eggs.
Kid Crack-Ups with Russell Brand, James Marsden and Kaley Cuoco (available 3/21).
The cast gets a new perspective on Hop when they sit down for one-on-one interviews with kids.
"I Want Candy":
Watch a video music montage and film footage of artist Cody Simpson's version of "I Want Candy."
Get a behind-the-scenes look at the recording of "I Want Candy," with Cody Simpson and Taio Cruz.
Memories of the Easter Bunny:
The cast of Hop sits down to discuss favorite Easter memories.
See how the filmmakers of Hop, from the creators of Despicable Me, brought the live action and animation together.
Comcast is also launching its first cross-platform sweepstakes. Customers can sign in to XfinityTV.com and then go to the sweepstakes microsite located at www.xfinitysweepstakes.com to enter for a chance to win a grand prize of $10,000 and the Daily Prize, a MacBook Air. The sweepstakes also includes the Hop Hunt game, which allows entrants to earn additional chances to win the $10,000 grand prize by finding Hop eggs, which are hidden on XfinityTV.com, On Demand in select Hop programming and on Xfinity's Facebook page. Alternate forms of entry, including the ability to earn additional chances to win, are also available for both customers and non-customers. The sweepstakes' official rules are posted online at www.xfinitysweepstakes.com/official-rules.php. The sweepstakes ends April 27, 2011.
On the eve of being ordained as his father's successor, E.B. (voiced by Russell Brand), the teenage son of the Easter Bunny, takes off for Hollywood in pursuit of his dream of becoming a drummer. Once there, he encounters Fred (James Marsden), recently fired and determined to pull his life together. After being lovingly kicked out of his parents' home, he accidentally runs into E.B. Feigning injury and shocking Fred with his ability to talk, E.B. manipulates Fred into providing him shelter.
Back on Easter Island, the Easter Bunny's second in command, an oversized chick named Carlos, seizes E.B.'s disappearance as an opportunity to plot a coup. Ultimately, Fred and E.B. are Easter's only hope and they find themselves returning to Easter Island, locked in an epic battle to save the beloved holiday. www.iwantcandy.com
About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA, CMCSK) (www.comcast.com) is one of the nation's leading providers of entertainment, information and communications products and services. Comcast is principally involved in the operation of cable systems through Comcast Cable and in the development, production and distribution of entertainment, news, sports and other content for global audiences through NBCUniversal. Comcast Cable is one of the nation's largest video, high-speed Internet and phone providers to residential and business customers. Comcast is the majority owner and manager of NBCUniversal, which owns and operates entertainment and news cable networks, the NBC and Telemundo broadcast networks, local television station groups, television production operations, a major motion picture company and theme parks.
*Check schedule and availability at XfinityTV.com