Comcast Celebrates Diverse Cultures
In February, we celebrated Black History Month to recognize historic events and cinema from the African and African American diaspora. Featured films and content appeared on Xfinity On Demand, XfinityTV.com, Xfinity.com and through the Xfinity TV app available on the iPad, iPhone and iPod touch. This year also marked the second anniversary of Black Cinema on Xfinity On Demand, a year-round offering that features themed movie collections highlighting African American films, filmmakers and actors.
Comcast honored Asian Pacific American Heritage Month in May with a unique collection of more than 350 entertainment choices that showcased Asian American and Asian Pacific Islander filmmakers, producers and actors. The collection highlighted the richness of these cultures through diverse music, TV shows, trivia and slideshows across multiple platforms.
Lesbian, Gay, Bisexual and Transgender (LGBT) Pride Month was marked in June with a special collection of LGBT programming, including award-winning movies, biographical films, documentaries, TV shows, specials and interviews. The LGBT Pride collection celebrates programming that has been recognized by GLAAD for outstanding content for and about the LGBT community.
In late summer, Comcast teamed up with Music Choice, the multiplatform video and music network, to bring Xfinity TV MultiLatino customers access to the most extensive collection of Hispanic music videos and original artist content ever On Demand. This alliance reinforces Comcast’s commitment to bringing Hispanic customers the best and most relevant Spanish content available. In the fall, Comcast highlighted Hispanic Heritage Month by having Music Choice provide additional content, including behind-the-scenes and performance footage, for On Demand customers.
Comcast showcased Native American Heritage Month in November with award-winning movies, biographies and TV specials celebrating the history, culture and artistry of indigenous communities throughout the U.S.
In 2013, Comcast will bring customers even more choices and ways to watch multicultural content, continuing a celebration of diversity, inclusion and community that began with Comcast’s founding 50 years ago.