Bravo and Oxygen Set Ratings Records in 2013
New York, NY
Bravo marked its most-watched year and eighth consecutive year-over-year growth, and it ranked as the No. 10 ad supported cable entertainment network among adults 18-49 and No. 9 among 25-54. Oxygen earned year-over-year growth among all key demos.
As part of NBCUniversal Cable Entertainment, Bravo Media delivered its eighth consecutive best year ever among P25-54 and total viewers and Oxygen Media earned year-over-year growth among all key demos, according to Nielsen.
Bravo also ranks as No. 10 ad supported cable entertainment network among P18-49 (+4 percent) and No. 9 among P25-54 (+6 percent) and Oxygen ranks as a Top 25 ad-supported network for F18-34 (+4 percent) and F18-49 (+3 percent).
Once again, Bravo maintained the No. 1 ranking for most engaged, educated and affluent viewers for P18-49 in primetime and had the most loyal P18-49 audience in ad-supported cable entertainment this year. The multiplatform entertainment destination for young women, Oxygen is the youngest women’s network in primetime by over eight years and pacing to end Q4 strong, up double digits in 4Q13 with F25-54 (+22 percent), P18-49 (+19 percent), F18-49 (+18 percent).
This year was marked by digital milestones as Bravo scored its best year ever for video streams and average monthly unique visitors on BravoTV.com, and the best year ever for page views, average monthly unique visitors, and video streams on Bravo Mobile. Oxygen Digital earned its best year ever in full episode video streams (up 64 percent compared to 2012).
Bravo added 87 new advertisers in 2013, with more than five percent growth in national ad revenue compared to 2012. On the digital side, revenue grew more than 16 percent with the addition of 24 new advertisers to the roster. Oxygen added 39 new advertisers and 27 new digital advertisers in 2013.
About Bravo Media
Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. Bravo Media is a part of NBCUniversal Entertainment & Digital Networks and Integrated Media group.
About Oxygen Media
Oxygen Media is a multiplatform entertainment brand that delivers relevant and engaging content to young women who like to "live out loud." The growing cable network is the premier destination for unique and original unscripted programming including "The Face," "Best Ink," "Preachers of L.A.," "I’m Having Their Baby" and "Bad Girls Club." Oxygen is a social media trendsetter and leader in engaging modern young women– anywhere, anytime and on any device. Available in 80 million homes, Oxygen Media is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.
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