Army-Navy Football Game Engages Front Row Marketing Services

Front Row Marketing Services, one of the world’s largest and fastest-growing sports and entertainment marketing firms, announced in July a unique agreement with the U.S. Military Academy and U.S. Naval Academy for the Army-Navy Football Game property.

As part of the three-year agreement, Front Row Marketing Services will lead and support participating sponsorship sales, partnership evaluation and consulting for the Army-Navy Football Game.

The Game currently enjoys a Game Presenter relationship with USAA and Game Participating partnership with Chevrolet.

Front Row is a subsidiary of the Philadelphia-based sports and entertainment firm Comcast-Spectacor that specializes in selling and evaluating commercial sponsorships as well as securing naming rights related inventory.

"The annual Army-Navy Football Game is one of the most-storied events in all of college sports," said Comcast-Spectacor President Peter Luukko. "It is quite an honor for Front Row Marketing Services to be selected to help both Academies grow the footprint of the game beyond its already prestigious status. Front Row Marketing Services has quickly gained a reputation for being the must-have firm to hire for those seeking new sponsorship opportunities for these type of high-profile sporting events."

"The global audience and attention paid to this game is unlike anything else in the marketplace," said Front Row Marketing Services President Chris Lencheski. "We are going to create new and unique ways to help tell the story of these great student-athletes, these great academies and their deep life-affirming storylines to an even wider audience than has been in the past.

"I believe (Front Row Marketing Services Senior Vice President) Lee Stacey and our entire Senior Executive team are truly positioned to offer insight beyond the 60 minutes of this legendary game to the next generation of corporate partners in this Game of Honor," added Lencheski.

"We are excited to work with Front Row Marketing Services as we continue to grow the Army-Navy Game presented by USAA," said Army Director of Athletics Boo Corrigan. "This game has tremendous importance to both Academies, our Armed Forces and the country, and Front Row will help tell the story of these dedicated young men who will lead our military in the future."

Added Navy Director of Athletics Chet Gladchuk:  "Front Row has proven time and again to be a dynamic leader as a business partner on many fronts.  We are extremely pleased they will coordinate the efforts of Army-Navy and USAA by sharing our message regarding how special this event is to the military and community at large.  Front Row is a wonderful advocate for all that is reflected in this patriotic showcase."

The Army-Navy Game presented by USAA is one of the most traditional and enduring rivalries in college football pitting the U.S. Military Academy vs. the U.S. Naval Academy. The game is nationally televised by CBS, which has aired the game every year since 1984 except for a five-year stint on ABC from 1991–1995.. The winner of the game is awarded the Thompson Cup, named after its donor, Robert M. Thompson. The most recent game (the 113th) in the series was held at Lincoln Financial Field in Philadelphia, on December 8, 2012. Navy won by a score of 17-13. Navy now leads the all-time series with a record of 57 wins, 49 losses, and seven ties.  The 114th Game is slated for December 14, 2013 in Philadelphia with kick-off set at 3:00pm ET.

Over the next five years the game will rotate between Lincoln Financial Field in Philadelphia and M & T Bank Stadium in Baltimore. 

About Front Row Marketing Services:

Front Row Marketing Services®, a Comcast-Spectacor subsidiary headquartered in Philadelphia, Pennsylvania, and its sister company Front Row Analytics®, a proprietary sponsorship evaluation company, operate on a global to local platform in sports, entertainment, stadia, venues, consumer engagement and municipalities with divisions in the specific practices of College Rights, Municipal Rights, Digital Film and TV Rights, Venue and Team Rights and Social Media.  We are a collection of veteran sports and entertainment executives operating on four continents with offices in 35+ cities whose portfolio of clients, present and past, stretches from professional sports teams in the Barclays Premier League (Norwich City FC), NFL (Seattle Seahawks, Philadelphia Eagles, Houston Texans), MLB (Pittsburgh Pirates, Kansas City Royals), NHL (Philadelphia Flyers), NBA (Philadelphia 76ers, Orlando Magic, Brooklyn Nets, Detroit Pistons), MLS (Seattle Sounders, Philadelphia Union), and AHL (Abbotsford Heat, Portland Pirates, Adirondack Phantoms, Hershey Bears); to venues (Wells Fargo Center, XFINITY Live! Philadelphia, The Greek Theatre, Singapore Sports Hub, Iowa Events Center, Budweiser Events Center, Miami Beach Convention Center, Rose Garden); to motorsports (Sam Schmidt Motorsports, Pocono Raceway, Dover Motorsports); to golf (PGA, LPGA); to international football matches (Trophée des Champions) and to college (Temple University, the University of North Dakota, Saint Cloud State University, Drexel University, Fordham University, James Madison University, Colonial Athletic Association, Valley of the Sun Bowl Foundation).  FRMS is also now representing The America’s Cup, which will be held in San Francisco in September.

About Comcast-Spectacor:
Comcast-Spectacor (comcast-spectacor.com) is the Philadelphia-based sports and entertainment company which owns the Philadelphia Flyers (NHL), the home arena for the NHL’s Philadelphia Flyers, the Wells Fargo Center, and four Flyers Skate Zone community ice skating and hockey rinks. In addition, Comcast-Spectacor is also the principal owner of Global Spectrum, the fastest growing firm in the public assembly management field with more than 100 facilities throughout the United States and Canada; Ovations Food Services, a food and beverage service provider; New Era Tickets, a ticketing and marketing company for public assembly facilities; Front Row Marketing Services, a commercial rights sales company; FanOne, a digital fan marketing company; and Paciolan, the leading provider of venue enablement, ticketing, fundraising and marketing technology solutions.

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