America’s Cup Selects Front Row Marketing Services
Front Row Marketing Services (FRMS), a Comcast-Spectacor subsidiary, recently announced an agreement with the organizers of the 2013 America’s Cup (America’s Cup Event Authority) to increase sponsorship sales and commercial rights for the 2013 competition in San Francisco. It is a global sports property representation for FRMS and will allow FRMS to market the upcoming broadcasts on NBC and NBC Sports Network featuring the Emmy award-winning TV graphics technology, "AC LiveLine," a technology breakthrough for this Americas Cup, providing real time graphics embedded in the live broadcast from a helicopter following the race.
"The America's Cup is one of the premier events with tremendous potential for sponsorships and advertisers," said Comcast-Spectacor President Peter Luukko. "This is an incredible opportunity for Front Row Marketing Services to take the America's Cup to the next level in sponsorships. We are excited to be working closely with the America's Cup as we continue to expand Front Row Marketing Services and Comcast-Spectacor into new territories in sports and entertainment."
Chris Lencheski, President, Front Row Marketing Services stated, "There are few sporting events as iconic on a global scale as the America’s Cup, and we are proud to work with them as they program their "Summer of Racing" culminating with the America’s Cup Finals this September in San Francisco on NBC Sports. The platform the ACEA have built, from on-site activation to digital technology, broadcast technology (AC Liveline) and hospitality, is one of the most all-encompassing in all of sport, and we look forward to exposing a new series of brands to this truly unique sponsorship and business-to-business experience."
One of the most fiercely competitive and sought after trophies in all of sport, the America’s Cup was first raced in 1851, 45 years before the modern Olympics. The U.S. yacht America won, giving the international sailing competition its name. The next Louis Vuitton Cup, America’s Cup Challenger Series (July-August 2013), leading to the America’s Cup Finals (September 2013), will be held for the first time in San Francisco Bay, a natural sailing arena, in AC72 wing sail catamarans. The associated America’s Cup World Series is a global circuit of events where the teams race AC45 catamarans for a season championship. ORACLE TEAM USA won the 2011-12 title. The 2012-13 season opened with events in San Francisco in August and October and continues with races in Naples, Italy.